The journey from print and television to digital mediums is not just a historical account but a living testimony to human creativity, adaptability, and the ceaseless pursuit of connecting with others in meaningful ways. The ongoing evolution of political advertising stands as a compelling testament to democracy’s vibrancy and resilience, and its role in shaping our shared future.
If you've decided to produce video content to help bolster your business: congratulations, you've made the right call! Video is one of the most effective content formats for companies looking to promote themselves. The only catch with video marketing? To be...
The ongoing COVID-19 response has tested everyone on a global scale. Many businesses have been forced to radically change the way they operate. Quarantines and social distancing have led to a stark rise in telecommuting and more people using telemedicine for the first...
Imagine you're buying a house. The first thing you probably do is create a checklist of your "must-haves." These are items that you absolutely know you want in a place to live. There may be many items or only a few, but there are some things you know you can't...
On January 1, 2020, the state of Illinois passed a bill in its General Assembly known as HB 1438. The bill officially made cannabis legal in Illinois. It's just the latest in a long line of states that are legalizing marijuana both for recreational and...
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...
Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are...
Working with the media can be a great way to promote your business. News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great...
There is a shift happening amongst marketing professionals. The use of digital video is shifting from, "Why Video?" to "How Do I Get the Most out of Video?" And consumers are demanding more of it. Marketers that respond to this will benefit. Many marketers have either...
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
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