It's a scary time for businesses right now as the response to the COVID-19 pandemic continues throughout the nation and world. There isn't a sector or industry left unchallenged by this, and it's forcing many organizations to enable constraints and cut their budgets...
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
Okay, if I were to ask you what's the car of your dreams, what would pop into your head? A BMW? Porsche? Maserati? Or maybe a muscle car? Whatever make or model it is, no doubt you have a mental picture of its sleek contours and well-proportioned body. And you could...
Nowadays you hear a lot about brand storytelling. A brand's unique selling point. The emotional connection that needs to be forged with the customer. What is this all about? Are these just buzzwords designed to tickle the ears of unsuspecting and overly ambitious...
Your brand’s Unique Selling Point (USP) is important. Very important. In fact, it can make or break your business. Most people think of their Unique Selling Point as the services they provide. Or the products they make. Some companies point to their logo as their USP....
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don't try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the fact...
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
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