Category Archives: Branding
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don’t try to stand out from the crowd.
We call bull. Too many marketers live by these principles. They completely ignore the fact that they’re dead wrong. Blending in is not the way to grow. It only ensures that no one notices you. Instead, you need to be unique. And yes, that goes for your entire marketing strategy.
This uniqueness, in fact, helps your company grow. How you ask? Consider these 6 reasons.
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction.
A USP should be the central theme of marketing efforts, helping businesses stand out from their competition and, ultimately, gain more conversions.
In an effort to help businesses effectively leverage this tool, let’s discuss 4 ways to incorporate a USP into marketing efforts.