Video Production Process
Our video production process is one that is built on long-term relationships. Why? Because when it comes to making your business goals and creative aspirations come to life, we can accomplish anything with the right production team, strategic marketing plan and cohesive implementation. After we’ve demonstrated our unreasonably ambitious work ethic and performance, we’re confident that you’ll come back for more. If you aren’t satisfied we will make it right so you have the best video for your business, guaranteed.
We do more than source the best talent in the industry to produce your video, we know digital marketing. From the beginning, our goal is clear: to create a dynamic video asset that meets your business marketing goals and gives you a competitive advantage by communicating the right message on the right digital platform. A video built for YouTube engagement is very different from a video that demonstrates your product or service value on your website. Through creative storytelling and narrative principles, we’ll help you design the right video for your goals.
Here is our standard process on each video project:
We then review several ideas with you for optimizing and utilizing video to boost your marketing performance. This helps us identify quick opportunities for our first projects together.
Discovery and Ideation
Each project begins with a discovery process that helps us understand your key message points, your target audience and your business goals. We’ll work with you to determine the right video player platform, provide direction on functionality for interaction and identify the right voice and tone so you’ll engage your audience and have a clear call-to-action.
Scripting and Concepting
Our expert team of writers and editors will concisely create a script with visual and audio direction to deliver the right message using proven scripting techniques. We start with a concept, build out a script, then storyboard. An appropriate call-to-action is also identified to ensure high engagement with your business. Scripting is one of the most important steps of the process as it sets the stage for all of the remaining steps. Done right, this will ensure a smooth production and deployment of your video.
It’s production time! This is one of the most exciting steps of the project. The videographer and crew will follow the storyboard and script, include supportive b-roll footage, and ensure that the footage we capture lends itself to the creative vision outlined during the pre-production steps. To achieve this, we use the best available talent to create your video asset. Most production companies and agencies are limited to the talent they have on staff or from a single partner provider. This limits your options. We understand that the talent required for an interview is very different from talent needed for an animated video or creative advertisement. We’ll help you by matching the right talent for you to ensure your specific project needs are met.
Editing and Revisions
Editing is where all of the production elements really come together. Skilled creative editors craft your message using the video footage captured, add visual effects, sound enhancements, voiceovers, or narratives to ensure everything reflects your brand message. In most small production projects, you will see the rough cut in as little as 7 days from production. With collaborative feedback, revisions are made and the audio and visual elements are polished. All of our video projects come standard with a rough cut and two rounds of client revisions, which is generally more than enough to deliver outstanding results.
Upon completion of the video, it is made available for download. With your direction, we will upload the video file to your desired player, add a thumbnail image, add a short description and video transcription (ensures proper search engine indexing and provides closed caption options to your audience). In addition, custom tracking can be put in place to ensure video performance analytics are captured.
Our team will help you maximize your online exposure through video optimization to produce lasting results. Based on analytics, we’ll make strategic updates to your videos to improve viewer engagement and average video view time. Videos can also be translated into other languages to extend your audience reach. High engagement videos can be revised slightly and deployed on other digital channels; for example, a social media video might also do well in an email marketing campaign. Video performance analytics will also help drive new videos ideas to iteratively create engaging content for your audience.