'Healthcare Video: A Checklist for Filming Successful Provider Profile Video

Healthcare Video: A Checklist for Filming Successful Provider Profile Video

Consumers turn to the internet for everything these days.

That includes searching for a new doctor.

Of course, a simple Google search for “doctors in my area” will return a sea of results.

How can you stand out from the crowd of other physicians?

The answer is a healthcare video.

A provider profile video showcasing your unique personality, gifts and passion for patients will give you a leg up on the competition.

But not just any healthcare video production will do.

You need a video marketing plan that tells a story to draw potential patients in.

Here’s what you need to know to get the most out of your healthcare video.

'The 1 Healthcare Marketing Strategy You Should Definitely Use

The 1 Healthcare Marketing Strategy You Should Definitely Use

Healthcare is entrenched in science.

And science is black and white; it’s statistics and data, rationality and evidence.

But for the consumer, all of that is secondary.

The emotional impact of a scary diagnosis, making difficult decisions, and the threat of medical bills piling up are at the forefront.

With this in mind, what kind of healthcare marketing strategy will be most effective?

Video marketing is the perfect medium to help your healthcare brand engage an audience – whatever your target may be – using empathy.

Let’s take a look at how healthcare videos can achieve this goal.

'Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

Video isn’t just moving pictures. It’s a way for your brand to connect with your target market. You can show them what makes you different from your competitors.

This is the main reason why prospects would choose you over others in your market.

Video is great. No, it’s awesome. In fact, it is the best thing that’s happened to content marketing (so far).

No, but seriously, videos are the future of marketing. Yet some business owners don’t know that videos have power when it comes to reaching your target audience.

Videos can get your prospects to take action and support their brand. They can provide your brand with a unique selling point (USP). Master video marketing and you’ll start to differentiate your product or service from your competitors in no time. So forget about being camera shy and hit that record button. You’ll be glad that you did.

So what are some ways video can help move your targets to action?