by Kurt Greves | Sep 14, 2023 | Marketing, Political Advertising, Social Media Videos, Video Ideas, Video Marketing, Video Strategy
Introduction In the modern political landscape, inclusivity is no longer just a buzzword; it’s a critical factor in the success of any political campaign. An inclusive campaign not only increases your chances of electoral success but also reflects a genuinely...
by Kurt Greves | Sep 12, 2023 | Marketing, Political Advertising
Introduction The art and science of political advertising are not just about conveying a message but about influencing thoughts, feelings, and ultimately, votes. To achieve this, campaign strategists often use psychological principles that tap into the human psyche,...
by Kurt Greves | Sep 12, 2023 | Blog, Marketing, Political Advertising
Introduction The labyrinthine world of political advertising has undergone significant transformations over the years, particularly with the advent of digital media. These innovations have presented campaigns with unparalleled opportunities for targeting and...
by Kurt Greves | Aug 31, 2023 | Blog, Marketing, Political Advertising
Introduction Political advertising has been a cornerstone of elections and policy promotion for decades. However, the advent of social media has fundamentally changed the landscape, offering a wider array of tools, strategies, and challenges. Gone are the days when TV...
by Kurt Greves | Aug 29, 2023 | Blog, Marketing, Political Advertising
Introduction In the constantly evolving world of political campaigns, digital microtargeting has emerged as a prominent strategy for capturing voter attention and influence. As the digital ecosystem rapidly matures, political parties and candidates are employing...
by Kurt Greves | Aug 24, 2023 | Blog, Marketing, Political Advertising
In the fervently contested arena of politics, advertising plays a paramount role in shaping public opinion and rallying support. In an industry that often treads a thin line between facts and manipulation, the question of ethics looms large. The responsibility of...
by Kurt Greves | Aug 22, 2023 | Blog, Marketing, Political Advertising, Programmatic Advertising, Social Media Videos, Uncategorized, Video Marketing, Video Marketing
Introduction Political advertising, a fundamental aspect of political campaigns and governance, has undergone significant transformation over the past few decades. Once confined to traditional mediums such as print and television, political advertising has embraced...
by Kelley Howard | Aug 18, 2023 | Blog, Marketing, Video Marketing, Video Strategy
Introduction: With the rise in digital platforms and virtual connections, the human touch in business interactions can get overlooked. But when it comes to B2B marketing, face-to-face interactions at conferences remain an invaluable asset. Conferences offer unique...
by Jose Lewis | Aug 7, 2023 | Marketing, Programmatic Advertising
Introduction In the rapidly evolving landscape of programmatic advertising, a seismic shift is underway – the integration of Artificial Intelligence (AI) and Machine Learning (ML). These technologies are not mere buzzwords; they’re redefining how programmatic...
by Robel Teame | Jul 31, 2023 | Marketing, Programmatic Advertising
Introduction In today’s fast-paced digital landscape, programmatic advertising has emerged as a game-changer for marketers and advertisers. This data-driven approach allows brands to connect with their target audience at the right moment, in the right context,...
