When you're looking to develop content to promote your brand, it makes sense to turn to video. It's a popular format that allows you to communicate clear, concise messages. Once you make the decision to create videos, however, the next decision is determining what...
Category: Video Marketing
How to Increase Adoption with a Great Portal Demo
Companies are increasingly purchasing and developing technologies that improve and streamline customer experiences, this translates to an increase in business and customer retention. On top of that, they are being used to improve internal communications among...
Crisis Communication: How Businesses Can Communicate When They Can’t in Person
The ongoing COVID-19 response has tested everyone on a global scale. Many businesses have been forced to radically change the way they operate. Quarantines and social distancing have led to a stark rise in telecommuting and more people using telemedicine for the first...
Why the “Jack of All Trades, Master of None” Approach Doesn’t Work for Video Marketing
Imagine you're buying a house. The first thing you probably do is create a checklist of your "must-haves." These are items that you absolutely know you want in a place to live. There may be many items or only a few, but there are some things you know you can't...
The Power of Education-Based Marketing for the Cannabis Industry
On January 1, 2020, the state of Illinois passed a bill in its General Assembly known as HB 1438. The bill officially made cannabis legal in Illinois. It's just the latest in a long line of states that are legalizing marijuana both for recreational and...
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Hello, YouTube Cards. Goodbye, YouTube Annotations!
What takes the place of YouTube annotations? Earlier this year, YouTube did away with video annotations. The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. Technology changes faster than...
Best Webinar Software Review: Choosing a Tool to Power Your Marketing Plan
Best Webinar Software Review EverWebinarWebinarJamGoToWebinar Why webinars? They’re an important part of an overall marketing plan for any business. You can’t deny the benefits of webinars, some of which include: Increasing your customer’s understanding of...
The Ultimate Video Marketing Metrics Cheat Sheet
What Are the Best Video Marketing Metrics to Track? Play rate and replays.Likes, comments and shares.Conversions.Click-through rate. Video is king of the marketing hill right now. It’s powerful enough to engage audiences in a way no other tool can, bringing...
Healthcare Marketing Strategies to Increase Patient Acquisition
Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...