Video Marketing Archives

Category: Video Marketing

Creating an Inclusive Political Campaign: Strategies and Considerations

by Kurt Greves | Sep 14, 2023 | Marketing, Political Advertising, Social Media Videos, Video Ideas, Video Marketing, Video Strategy

Creating an inclusive political campaign is not just a moral obligation but also a strategic necessity in the diverse and complex society we live in today. Through careful planning, digital coordination, and a genuine commitment to inclusivity, your campaign can not only reach but also resonate with a broad spectrum of voters. It’s not about just winning an election; it’s about building a democracy that represents everyone.

The Evolution of Political Advertising: A Comprehensive Analysis

by Kurt Greves | Aug 22, 2023 | Blog, Marketing, Political Advertising, Programmatic Advertising, Social Media Videos, Uncategorized, Video Marketing, Video Marketing

The journey from print and television to digital mediums is not just a historical account but a living testimony to human creativity, adaptability, and the ceaseless pursuit of connecting with others in meaningful ways. The ongoing evolution of political advertising stands as a compelling testament to democracy’s vibrancy and resilience, and its role in shaping our shared future.

Leveraging the Power of Conferences: A Comprehensive Guide to Maximizing B2B Conference Marketing

by Kelley Howard | Aug 18, 2023 | Blog, Marketing, Video Marketing, Video Strategy

In the ever-evolving landscape of B2B marketing, conferences continue to provide significant value for building relationships and promoting business growth. By integrating careful planning, on-site execution, and strategic follow-up, businesses can create a winning conference marketing strategy that not only boosts brand awareness but also cultivates lasting connections with potential clients and partners.

Why Video Interviews Make Compelling Content

by Sean Bollinger | Sep 1, 2020 | Video Marketing

When you're looking to develop content to promote your brand, it makes sense to turn to video. It's a popular format that allows you to communicate clear, concise messages. Once you make the decision to create videos, however, the next decision is determining what...

How to Increase Adoption with a Great Portal Demo

by Sean Bollinger | Jul 8, 2020 | video ideas, Video Marketing, Video Strategy

Companies are increasingly purchasing and developing technologies that improve and streamline customer experiences, this translates to an increase in business and customer retention. On top of that, they are being used to improve internal communications among...

Crisis Communication: How Businesses Can Communicate When They Can’t in Person

by Matt Rutt | Apr 1, 2020 | Marketing, Video Marketing

The ongoing COVID-19 response has tested everyone on a global scale. Many businesses have been forced to radically change the way they operate. Quarantines and social distancing have led to a stark rise in telecommuting and more people using telemedicine for the first...

Why the “Jack of All Trades, Master of None” Approach Doesn’t Work for Video Marketing

by Matt Rutt | Mar 17, 2020 | Video Marketing

Imagine you're buying a house. The first thing you probably do is create a checklist of your "must-haves." These are items that you absolutely know you want in a place to live. There may be many items or only a few, but there are some things you know you can't...

The Power of Education-Based Marketing for the Cannabis Industry

by Matt Rutt | Jan 17, 2020 | Video Ideas, Video Marketing

On January 1, 2020, the state of Illinois passed a bill in its General Assembly known as HB 1438. The bill officially made cannabis legal in Illinois. It's just the latest in a long line of states that are legalizing marijuana both for recreational and...

Maximizing Your Video Marketing Potential At Medical Conferences

by Matt Rutt | Nov 7, 2019 | Biotechnology, healthcare video, video ideas, Video Ideas, Video Marketing

Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...

Hello, YouTube Cards. Goodbye, YouTube Annotations!

by Matt Rutt | Oct 18, 2019 | Video Marketing

What takes the place of YouTube annotations? Earlier this year, YouTube did away with video annotations. The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. Technology changes faster than...

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Recent Blog Posts

Creating an Inclusive Political Campaign: Strategies and Considerations

Introduction In the modern political landscape, inclusivity is no longer just a buzzword; it's a critical factor in the success of any political campaign. An inclusive campaign not only increases your chances of electoral success but also reflects a genuinely...

The Psychology Behind Political Advertising: What Works and Why

Introduction The art and science of political advertising are not just about conveying a message but about influencing thoughts, feelings, and ultimately, votes. To achieve this, campaign strategists often use psychological principles that tap into the human psyche,...

Impact of Political Advertising on Voter Behavior: A Case Study Approach

Introduction The labyrinthine world of political advertising has undergone significant transformations over the years, particularly with the advent of digital media. These innovations have presented campaigns with unparalleled opportunities for targeting and...

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