by Kelley Howard | Aug 18, 2023 | Blog, Marketing, Video Marketing, Video Strategy
Introduction: With the rise in digital platforms and virtual connections, the human touch in business interactions can get overlooked. But when it comes to B2B marketing, face-to-face interactions at conferences remain an invaluable asset. Conferences offer unique...
by Kelley Howard | Sep 6, 2019 | Biotechnology, Video Ideas, Video Marketing
Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension. Why use video for HCP marketing? They’re easily customizable.They save time.Viewers retain information better than with text alone.They open the door for...
by Kelley Howard | Apr 11, 2019 | Biotechnology, Blog, Marketing
How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
by Kelley Howard | Mar 4, 2019 | Marketing
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
by Kelley Howard | Feb 15, 2019 | Marketing
For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they...
