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Leveraging the Power of Conferences: A Comprehensive Guide to Maximizing B2B Conference Marketing

Leveraging the Power of Conferences: A Comprehensive Guide to Maximizing B2B Conference Marketing

by Kelley Howard | Aug 18, 2023 | Blog, Marketing, Video Marketing, Video Strategy

Introduction: With the rise in digital platforms and virtual connections, the human touch in business interactions can get overlooked. But when it comes to B2B marketing, face-to-face interactions at conferences remain an invaluable asset. Conferences offer unique...
HCP Marketing Using Video: Customize, Streamline and Make an Impact

HCP Marketing Using Video: Customize, Streamline and Make an Impact

by Kelley Howard | Sep 6, 2019 | Biotechnology, Video Ideas, Video Marketing

Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension. Why use video for HCP marketing? They’re easily customizable.They save time.Viewers retain information better than with text alone.They open the door for...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

by Kelley Howard | Apr 11, 2019 | Biotechnology, Blog, Marketing

How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
Doctor Bio Videos: 5 Tips to Boost Patient Acquisition

Doctor Bio Videos: 5 Tips to Boost Patient Acquisition

by Kelley Howard | Mar 4, 2019 | Marketing

We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now.  Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
How to Break from the Herd in the Medical Device Segment

How to Break from the Herd in the Medical Device Segment

by Kelley Howard | Feb 15, 2019 | Marketing

For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they...
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DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.

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Recent Blog Posts

Creating an Inclusive Political Campaign: Strategies and Considerations

Introduction In the modern political landscape, inclusivity is no longer just a buzzword; it's a critical factor in the success of any political campaign. An inclusive campaign not only increases your chances of electoral success but also reflects a genuinely...

The Psychology Behind Political Advertising: What Works and Why

Introduction The art and science of political advertising are not just about conveying a message but about influencing thoughts, feelings, and ultimately, votes. To achieve this, campaign strategists often use psychological principles that tap into the human psyche,...

Impact of Political Advertising on Voter Behavior: A Case Study Approach

Introduction The labyrinthine world of political advertising has undergone significant transformations over the years, particularly with the advent of digital media. These innovations have presented campaigns with unparalleled opportunities for targeting and...

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