The use of video in marketing rose in 2015 and is poised to raise dramatically in 2016. Videos are a useful tool for mass marketing including branding and awareness. However, video can also take a more individual approach that can be incredibly impactful.
One approach to video marketing is following the television advertising model. A branding exercise aimed to build awareness and demonstrate features. Most have found this not to be successful with online audiences who now have the luxury of skipping or avoiding advertisements altogether.