There are many things you can do to a website to increase sales and capture more leads. These are universal tips that apply to e-commerce, service businesses or even standard blogs. By improving your website’s conversion rate and lead capturing ability, you can increase sales. Below you will find common principles that you can begin implementing to drastically enhance the performance of your website.
#1 – Implementing an Inbound Marketing Strategy
Inbound Marketing is a monetization process that you use on your website to capture leads and potentially convert those leads to sales and paying customers. By capturing email address on your website, you capitalize on your website’s traffic, providing leads to nurture over time.
A great way to capture leads is by offering free content or special giveaways. Once the user is subscribed, they should be funneled into your auto-responder that you can set up with HubSpot, MailChimp, Constant Contact, Emma or other email marketing companies. Auto-responders automatically email your subscribers periodically throughout their subscription. You can use these emails to provide more free content while subtly promoting your products or services.
#2 – More Images and Videos
Everyone knows that time is precious. Your visitors are not likely to read an entire page of lengthy, drawn-out text. Instead, fill the page with imagery and videos. Doing so ensures that the most important things will get noticed. Digital advertising is expected to be the top media category in 2016 and conventional articles and text-based websites are not what users will be consuming.
#3 – Enhance Credibility
One of the best ways to enhance credibility is to showcase the logos of companies that have used your products or services. This is a way of showing the visitor that you have something of value. Otherwise, these reputable names would not have paid you. Always enhance credibility on the homepage as this is generally where the user will look first.
You can also enhance credibility through making an audacious claim. You probably see businesses do this regularly. AT&T claims they have the biggest network, then Verizon Wireless says it’s them. This applies to every industry and audacious claims are a great way to grab the visitor’s attention.
#4 – Use Connection and Human Interaction
Human connection is an important part of life. We all want to be able to communicate and connect. One way to improve this connection and communication online is through the use of videos. Real people, providing specific, helpful information have proven to be very effective. Animated videos can also accomplish this goal depending on the audience.
#5 – 3rd Party Reviews Featured On-Site
Your visitors want to know that they can trust you. One way to ensure this is to have 3rd party reviews featured on-site so that there is no need for them to leave to see these reviews. You can use this by pulling data from websites where you were reviewed publicly online.
#6 – Use Upsells and Add-ons
Amazon does this very well and your website should too. Amazon’s method of integrating upsells and add-ons is to list similar products and products that were bought together with an item already in your cart. This is a great example of how to get more value out of each customer. Simply advertise related products or create add-ons that appeal to the buyer.
#7 – Cart Abandonment
A visitor starts the checkout process but then abandons their cart and attempts to leave your website. This is where they should be met with some form of popup that notifies and confirms they want to depart. It may seem spammy but the right setup can increase conversion rates extremely well.
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