Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are telling more stories to each other than we ever have before.
If you’re a business, then you know that customers aren’t just buying your product or service; they’re buying you. Or, rather, the idea of your business and what it represents. One way you can make yourself more appealing, and form real connections with your customer base, is to tell them stories about who you are, and what you do. To create marketing myths that will become truth in the minds of your customers.
Before you get your cameras and green screen set up, though, it’s important to consider who you’re asking to help you tell your story. Because when it comes to storytelling, you’re going to be best served by someone with the experience and skill set you need. That’s why you’re going to need a video marketer.
Why a video marketer specifically? Well…