Video Strategy Archives

Category: Video Strategy

Creating an Inclusive Political Campaign: Strategies and Considerations

by Kurt Greves | Sep 14, 2023 | Marketing, Political Advertising, Social Media Videos, Video Ideas, Video Marketing, Video Strategy

Creating an inclusive political campaign is not just a moral obligation but also a strategic necessity in the diverse and complex society we live in today. Through careful planning, digital coordination, and a genuine commitment to inclusivity, your campaign can not only reach but also resonate with a broad spectrum of voters. It’s not about just winning an election; it’s about building a democracy that represents everyone.

Leveraging the Power of Conferences: A Comprehensive Guide to Maximizing B2B Conference Marketing

by Kelley Howard | Aug 18, 2023 | Blog, Marketing, Video Marketing, Video Strategy

In the ever-evolving landscape of B2B marketing, conferences continue to provide significant value for building relationships and promoting business growth. By integrating careful planning, on-site execution, and strategic follow-up, businesses can create a winning conference marketing strategy that not only boosts brand awareness but also cultivates lasting connections with potential clients and partners.

How to create videos remotely

by Sean Bollinger | Jul 22, 2020 | Video Ideas, Video Production, Video Strategy

Creating video content is a fantastic way to engage your audience. Having stunning, compelling video presentations can help bolster your content marketing. But creating a live video requires coordination. With limiting restrictions in place due to the COVID-19...

How to Increase Adoption with a Great Portal Demo

by Sean Bollinger | Jul 8, 2020 | video ideas, Video Marketing, Video Strategy

Companies are increasingly purchasing and developing technologies that improve and streamline customer experiences, this translates to an increase in business and customer retention. On top of that, they are being used to improve internal communications among...

Ultimate Guide to Creating On-Demand Seminars

by Matt Rutt | Jun 11, 2020 | healthcare video, Marketing, Video Ideas, Video Production, Video Strategy

For most workplaces, the "new normal" is constantly evolving, but one thing's for sure: it's going to involve a lot of remote communication in the form of video conferencing. This will be particularly critical for healthcare providers looking to ramp up services such...

The 1 Healthcare Marketing Strategy You Should Definitely Use

by Matt Rutt | Aug 2, 2019 | Video Strategy

Healthcare is entrenched in science. And science is black and white; it’s statistics and data, rationality and evidence. But for the consumer, all of that is secondary. The emotional impact of a scary diagnosis, making difficult decisions, and the threat of medical...

Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

by Sean Bollinger | May 10, 2019 | Branding, Marketing, Video Ideas, Video Strategy

Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...

6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target

by Daniel Kirk | Apr 25, 2019 | Branding, Marketing, Video Strategy

You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...

6 Reasons Why a Video Marketer is Better at Brand Storytelling

by Daniel Kirk | Mar 25, 2019 | Marketing, Video Strategy

Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are...

Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

by Daniel Kirk | Aug 8, 2018 | Video Strategy

If you want to have the most control over the performance of your website and its video content, budgeting for a video player is essential. What player is right for you?

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Recent Blog Posts

Creating an Inclusive Political Campaign: Strategies and Considerations

Introduction In the modern political landscape, inclusivity is no longer just a buzzword; it's a critical factor in the success of any political campaign. An inclusive campaign not only increases your chances of electoral success but also reflects a genuinely...

The Psychology Behind Political Advertising: What Works and Why

Introduction The art and science of political advertising are not just about conveying a message but about influencing thoughts, feelings, and ultimately, votes. To achieve this, campaign strategists often use psychological principles that tap into the human psyche,...

Impact of Political Advertising on Voter Behavior: A Case Study Approach

Introduction The labyrinthine world of political advertising has undergone significant transformations over the years, particularly with the advent of digital media. These innovations have presented campaigns with unparalleled opportunities for targeting and...

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