Category Archives: Marketing

Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

Video isn’t just moving pictures. It’s a way for your brand to connect with your target market. You can show them what makes you different from your competitors.

This is the main reason why prospects would choose you over others in your market.

Video is great. No, it’s awesome. In fact, it is the best thing that’s happened to content marketing (so far).

No, but seriously, videos are the future of marketing. Yet some business owners don’t know that videos have power when it comes to reaching your target audience.

Videos can get your prospects to take action and support their brand. They can provide your brand with a unique selling point (USP). Master video marketing and you’ll start to differentiate your product or service from your competitors in no time. So forget about being camera shy and hit that record button. You’ll be glad that you did.

So what are some ways video can help move your targets to action?
Read More

6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target

6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target

You are a genius. You’ve developed a business with a product or service that consumers can’t possibly live without.

Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered.

There’s only one problem.

You’re not effectively reaching the consumers who need what you have.

The answer is surprisingly simple. You need the right marketing techniques to match your brand to your target.

We’ve all experienced the mystery of the missing sock in the dryer at some point. (If you haven’t, someone else is doing your laundry.) The sock you have in your hand is the special ingredient to your product recipe. It’s the thing that has the potential to put your business one step ahead of the competition.

In the business world, this special thing that sets you apart is referred to as your unique selling point (USP). Whether your USP is a part of your history, a part of your product, a part of your future (or more likely a combination of the three) it won’t do you any good unless you can match your USP to your target audience (aka the missing sock).

The answer to the mystery is marketing. These 6 marketing techniques will work to help you match your brand or USP to your target audience.
Read More

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates.

But as a marketer, you need to level up your marketing game to take full advantage of the growing demand for genomics personalized medicine.

Read More

The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together

The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together

For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. 

Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the advertisement was seen.

These two marketing metrics were major drivers for strategic decision making throughout the advertising world, and they still are in many quarters. It’s easy to understand why.

Traditional advertising mediums like newspaper and radio pack a serious punch when it comes to reach. Powerhouse newspapers like USA Today and The Wall Street Journal boast circulation numbers of about 1.6 and 1 million respectively.

Nielsen numbers show that about 271 million Americans listen to AM/FM radio on a weekly basis. Without a doubt, reach and frequency are important factors to consider.

But now we have the Internet.

With the advent of the Digital Age, and all of the analytical capabilities that are intrinsic to the World Wide Web, reach and frequency are no longer the sole drivers of an effective marketing strategy.

Digital marketing needs to supplement print marketing and other traditional advertising mediums. “See” metrics have to work in conjunction with measurements of what customers, “think” and “do” for companies to truly enjoy sustainable marketing success.

Why is this so crucial?
Read More

4 Signs You Have the Right Marketing Firm

4 Signs You Have the Right Marketing Firm

Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for.

The best way to build an excellent marketing plan that leads to happier customers and higher profit margins? Pairing with the right marketing firm. Because when you want something done right, it’s always better to let an expert do it for you, isn’t it?

Let’s take a look at four signs that you know you have the right marketing firm.
Read More

6 Reasons Why a Video Marketer is Better at Brand Storytelling

6 Reasons Why a Video Marketer is Better at Brand Storytelling

Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are telling more stories to each other than we ever have before.

If you’re a business, then you know that customers aren’t just buying your product or service; they’re buying you. Or, rather, the idea of your business and what it represents. One way you can make yourself more appealing, and form real connections with your customer base, is to tell them stories about who you are, and what you do. To create marketing myths that will become truth in the minds of your customers.

Before you get your cameras and green screen set up, though, it’s important to consider who you’re asking to help you tell your story. Because when it comes to storytelling, you’re going to be best served by someone with the experience and skill set you need. That’s why you’re going to need a video marketer.

Why a video marketer specifically? Well…

Read More

Doctor Bio Videos: 5 Tips to Boost Patient Acquisition

Doctor Bio Videos: 5 Tips to Boost Patient Acquisition

We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now.  Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this type of video to increase revenue by boosting patient acquisition. The goal of a Doctor bio video is to make the featured physician relatable, likable, trustworthy, as well as memorable.

Here are some of the things that I have learned along the way and some tips on how you could do it better.

Read More

How to Break from the Herd in the Medical Device Segment

How to Break from the Herd in the Medical Device Segment

For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they struggle to compete.

What’s happening out there is that healthcare companies, in general, all seem to share the challenge of just how to highlight their products’ unique features and benefits as they relate to their current and potential customers.  

So, if you find yourself battling it out with lots of competitors that are offering similar products, and you’re competing for the same buyer’s attention, including their engagement with your brand, as well the sale of your products/services… keep reading.

Read More

The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”

The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”

“Do you prefer boxers or briefs?”

It’s a bit of a personal question, and it can often tell you quite a lot about someone.

Not only that but the way someone answers that question can tell you even more.

The same is true when it comes to your company and your branding. Because what’s on the surface is rarely what compels a customer to pick your product or service over one of your competitors; it’s usually what you have going on underneath.

Read More

The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers

The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers

When you’re trying to market a product, you have two options to take; the way of the rat, and the way of the mouse.

What’s the difference between these two?

Read More