Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension.
Category Archives: video marketing
Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension.
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension.
Consumers turn to the internet for everything these days.
That includes searching for a new doctor.
Of course, a simple Google search for “doctors in my area” will return a sea of results.
How can you stand out from the crowd of other physicians?
The answer is a healthcare video.
A provider profile video showcasing your unique personality, gifts and passion for patients will give you a leg up on the competition.
But not just any healthcare video production will do.
You need a video marketing plan that tells a story to draw potential patients in.
Here’s what you need to know to get the most out of your healthcare video.
Editor’s note: This post was originally published on 5/2018 and has been updated for accuracy and comprehension.
Healthcare is entrenched in science.
And science is black and white; it’s statistics and data, rationality and evidence.
But for the consumer, all of that is secondary.
The emotional impact of a scary diagnosis, making difficult decisions, and the threat of medical bills piling up are at the forefront.
With this in mind, what kind of healthcare marketing strategy will be most effective?
Video marketing is the perfect medium to help your healthcare brand engage an audience – whatever your target may be – using empathy.
Let’s take a look at how healthcare videos can achieve this goal.
Video isn’t just moving pictures. It’s a way for your brand to connect with your target market. You can show them what makes you different from your competitors.
This is the main reason why prospects would choose you over others in your market.
Video is great. No, it’s awesome. In fact, it is the best thing that’s happened to content marketing (so far).
No, but seriously, videos are the future of marketing. Yet some business owners don’t know that videos have power when it comes to reaching your target audience.
Videos can get your prospects to take action and support their brand. They can provide your brand with a unique selling point (USP). Master video marketing and you’ll start to differentiate your product or service from your competitors in no time. So forget about being camera shy and hit that record button. You’ll be glad that you did.
So what are some ways video can help move your targets to action?
You are a genius. You’ve developed a business with a product or service that consumers can’t possibly live without.
Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered.
There’s only one problem.
You’re not effectively reaching the consumers who need what you have.
The answer is surprisingly simple. You need the right marketing techniques to match your brand to your target.
We’ve all experienced the mystery of the missing sock in the dryer at some point. (If you haven’t, someone else is doing your laundry.) The sock you have in your hand is the special ingredient to your product recipe. It’s the thing that has the potential to put your business one step ahead of the competition.
In the business world, this special thing that sets you apart is referred to as your unique selling point (USP). Whether your USP is a part of your history, a part of your product, a part of your future (or more likely a combination of the three) it won’t do you any good unless you can match your USP to your target audience (aka the missing sock).
The answer to the mystery is marketing. These 6 marketing techniques will work to help you match your brand or USP to your target audience.
How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates.
But as a marketer, you need to level up your marketing game to take full advantage of the growing demand for genomics personalized medicine.
For several decades companies measured marketing success in terms of two basic metrics: reach and frequency.
Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the advertisement was seen.
These two marketing metrics were major drivers for strategic decision making throughout the advertising world, and they still are in many quarters. It’s easy to understand why.
Traditional advertising mediums like newspaper and radio pack a serious punch when it comes to reach. Powerhouse newspapers like USA Today and The Wall Street Journal boast circulation numbers of about 1.6 and 1 million respectively.
Nielsen numbers show that about 271 million Americans listen to AM/FM radio on a weekly basis. Without a doubt, reach and frequency are important factors to consider.
But now we have the Internet.
With the advent of the Digital Age, and all of the analytical capabilities that are intrinsic to the World Wide Web, reach and frequency are no longer the sole drivers of an effective marketing strategy.
Digital marketing needs to supplement print marketing and other traditional advertising mediums. “See” metrics have to work in conjunction with measurements of what customers, “think” and “do” for companies to truly enjoy sustainable marketing success.
Why is this so crucial?