Marketing Archives - DigiVid360

Category: Marketing

Creating an Inclusive Political Campaign: Strategies and Considerations

by Kurt Greves | Sep 14, 2023 | Marketing, Political Advertising, Social Media Videos, Video Ideas, Video Marketing, Video Strategy

Creating an inclusive political campaign is not just a moral obligation but also a strategic necessity in the diverse and complex society we live in today. Through careful planning, digital coordination, and a genuine commitment to inclusivity, your campaign can not only reach but also resonate with a broad spectrum of voters. It’s not about just winning an election; it’s about building a democracy that represents everyone.

The Psychology Behind Political Advertising: What Works and Why

by Kurt Greves | Sep 12, 2023 | Marketing, Political Advertising

Understanding the psychology of political advertising not only allows campaign professionals to craft more compelling messages but also equips voters with the critical thinking tools necessary to sift through the political noise.

Impact of Political Advertising on Voter Behavior: A Case Study Approach

by Kurt Greves | Sep 12, 2023 | Blog, Marketing, Political Advertising

Political advertising’s impact on voter behavior is an evolving narrative, with new chapters being written as technological advancements like artificial intelligence and machine learning become more sophisticated. While these technologies hold the promise of even more precise targeting, they also bring forth ethical questions about voter manipulation, data privacy, and misinformation.

Political Advertising in the Social Media Era: Tools and Strategies

by Kurt Greves | Aug 31, 2023 | Blog, Marketing, Political Advertising

In today’s fast-paced, ever-changing digital landscape, understanding the tools and strategies for effective political advertising on social media is not just beneficial—it’s essential.

Digital Microtargeting in Political Campaigns: A Double-Edged Sword?

by Kurt Greves | Aug 29, 2023 | Blog, Marketing, Political Advertising

The narrative surrounding digital microtargeting is far from complete. As technology advances and data analytics become even more intricate, the debate over its place in the political arena will only intensify. One thing is clear: Digital microtargeting is indeed a double-edged sword, wielding both the power to revolutionize and the potential to disrupt.

Ethics in Political Advertising: Drawing the Line

by Kurt Greves | Aug 24, 2023 | Blog, Marketing, Political Advertising

The onus of ethical conduct in political advertising falls on politicians, agencies, media platforms, and indeed, the public at large. Drawing the line is not simply a matter of following rules; it is about adhering to principles that foster honest dialogue, informed decision-making, and a healthy democracy.

The Evolution of Political Advertising: A Comprehensive Analysis

by Kurt Greves | Aug 22, 2023 | Blog, Marketing, Political Advertising, Programmatic Advertising, Social Media Videos, Uncategorized, Video Marketing, Video Marketing

The journey from print and television to digital mediums is not just a historical account but a living testimony to human creativity, adaptability, and the ceaseless pursuit of connecting with others in meaningful ways. The ongoing evolution of political advertising stands as a compelling testament to democracy’s vibrancy and resilience, and its role in shaping our shared future.

Leveraging the Power of Conferences: A Comprehensive Guide to Maximizing B2B Conference Marketing

by Kelley Howard | Aug 18, 2023 | Blog, Marketing, Video Marketing, Video Strategy

In the ever-evolving landscape of B2B marketing, conferences continue to provide significant value for building relationships and promoting business growth. By integrating careful planning, on-site execution, and strategic follow-up, businesses can create a winning conference marketing strategy that not only boosts brand awareness but also cultivates lasting connections with potential clients and partners.

Revolutionizing Programmatic Advertising: The Synergy of AI and Machine Learning

by Jose Lewis | Aug 7, 2023 | Marketing, Programmatic Advertising

The fusion of programmatic advertising with AI and machine learning isn’t just a passing trend; it’s a transformational shift that continues to gain momentum. As we move into the future, the synergy between programmatic advertising and AI/ML will redefine how brands connect with their audiences. For advertisers seeking a competitive edge, this fusion serves as a guiding light, leading the way to precision, innovation, and success in the dynamic digital landscape.

The Power of Programmatic Advertising: Real-Time Bidding, Programmatic Marketing, and Audience Targeting

by Robel Teame | Jul 31, 2023 | Marketing, Programmatic Advertising

Programmatic advertising, powered by real-time bidding, programmatic marketing, and audience targeting, offers unparalleled opportunities for brands to connect with their audiences on a deeper level. By harnessing data-driven insights and automation, marketers can optimize ad spend, improve targeting precision, and deliver personalized messages that resonate with their customers.

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Recent Blog Posts

Creating an Inclusive Political Campaign: Strategies and Considerations

Introduction In the modern political landscape, inclusivity is no longer just a buzzword; it's a critical factor in the success of any political campaign. An inclusive campaign not only increases your chances of electoral success but also reflects a genuinely...

The Psychology Behind Political Advertising: What Works and Why

Introduction The art and science of political advertising are not just about conveying a message but about influencing thoughts, feelings, and ultimately, votes. To achieve this, campaign strategists often use psychological principles that tap into the human psyche,...

Impact of Political Advertising on Voter Behavior: A Case Study Approach

Introduction The labyrinthine world of political advertising has undergone significant transformations over the years, particularly with the advent of digital media. These innovations have presented campaigns with unparalleled opportunities for targeting and...

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