For most workplaces, the "new normal" is constantly evolving, but one thing's for sure: it's going to involve a lot of remote communication in the form of video conferencing. This will be particularly critical for healthcare providers looking to ramp up services such...
Category: Marketing
Constraints Force Creativity
It's a scary time for businesses right now as the response to the COVID-19 pandemic continues throughout the nation and world. There isn't a sector or industry left unchallenged by this, and it's forcing many organizations to enable constraints and cut their budgets...
Crisis Communication: How Businesses Can Communicate When They Can’t in Person
The ongoing COVID-19 response has tested everyone on a global scale. Many businesses have been forced to radically change the way they operate. Quarantines and social distancing have led to a stark rise in telecommuting and more people using telemedicine for the first...
The Power of Customer Testimonial Videos
Creating customer testimonial videos is one of the best ways to promote your company. Here’s how these videos can benefit your company
How to Leverage Video to Grow Your Cannabis Business
The cannabis industry is growing but still complex. As regulation begins to soften around the nation, stigmas still exist in some parts of the country. Widespread half-truths and myths can cloud the judgment of some prospective customers, hurting your business. Other...
Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off
How's your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates. But as...
The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together
For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the...
4 Signs You Have the Right Marketing Firm
Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...