“Working from home” became the new standard in 2020. This shift to a telecommuting-focused paradigm shows no signs of going away. Rather, it has extended well beyond the office. It also impacted how marketers approached their work as well. They pivoted to a largely remote posture with new engagement strategies that embraced our new collective reality.
Category: Blog
Why Video Interviews Make Compelling Content
When you're looking to develop content to promote your brand, it makes sense to turn to video. It's a popular format that allows you to communicate clear, concise messages. Once you make the decision to create videos, however, the next decision is determining what...
Why you should hire a professional to create your video
If you've decided to produce video content to help bolster your business: congratulations, you've made the right call! Video is one of the most effective content formats for companies looking to promote themselves. The only catch with video marketing? To be...
How to create videos remotely
Creating video content is a fantastic way to engage your audience. Having stunning, compelling video presentations can help bolster your content marketing. But creating a live video requires coordination. With limiting restrictions in place due to the COVID-19...
Safely Filming in Phoenix…And Beyond
The past several months have created multiple challenges for everyone throughout the country. No matter where you are, doing business has the obstacle of the COVID-19 lockdowns standing in its way. There hasn't been an industry left untouched by this, especially in...
How to Increase Adoption with a Great Portal Demo
Companies are increasingly purchasing and developing technologies that improve and streamline customer experiences, this translates to an increase in business and customer retention. On top of that, they are being used to improve internal communications among...
Ultimate Guide to Creating On-Demand Seminars
For most workplaces, the "new normal" is constantly evolving, but one thing's for sure: it's going to involve a lot of remote communication in the form of video conferencing. This will be particularly critical for healthcare providers looking to ramp up services such...
Constraints Force Creativity
It's a scary time for businesses right now as the response to the COVID-19 pandemic continues throughout the nation and world. There isn't a sector or industry left unchallenged by this, and it's forcing many organizations to enable constraints and cut their budgets...
Crisis Communication: How Businesses Can Communicate When They Can’t in Person
The ongoing COVID-19 response has tested everyone on a global scale. Many businesses have been forced to radically change the way they operate. Quarantines and social distancing have led to a stark rise in telecommuting and more people using telemedicine for the first...
Why the “Jack of All Trades, Master of None” Approach Doesn’t Work for Video Marketing
Imagine you're buying a house. The first thing you probably do is create a checklist of your "must-haves." These are items that you absolutely know you want in a place to live. There may be many items or only a few, but there are some things you know you can't...