If a picture is worth a thousand words, product videos could very well be
worth a thousand sales
Demonstrate your product
A great way to visually demonstrate your product. You are inviting your audience to engage with your product—what it looks like, how it functions—rather than just reading about your unique selling proposition, it establishes trust, credibility and clarifies benefits.
Convert more visitors
Viewers are able to see your product in action, helping them better understand why it would be of value to them. They don’t have to decipher written content to figure out how your product works; they can just sit back and watch while you show it to them.
Show key benefits
Why show your potential customers static images or text, when you can have the product shown to its fullest, in a visual format. By demonstrating key elements of your product in a concise and controlled fashion and highlighting benefits, it will provide a dynamic and interactive experience that your potential customers won’t soon forget.
There are many places that you can utilize a product overview video including on a product landing page, on YouTube or other social media sites and in email communications to show how your product solves a need. Product videos are a great way to improve conversion in any online channel.