Video isn’t just moving pictures. It’s a way for your brand to connect with your target market. You can show them what makes you different from your competitors.
This is the main reason why prospects would choose you over others in your market.
Video is great. No, it’s awesome. In fact, it is the best thing that’s happened to content marketing (so far).
No, but seriously, videos are the future of marketing. Yet some business owners don’t know that videos have power when it comes to reaching your target audience.
Videos can get your prospects to take action and support their brand. They can provide your brand with a unique selling point (USP). Master video marketing and you’ll start to differentiate your product or service from your competitors in no time. So forget about being camera shy and hit that record button. You’ll be glad that you did.
So what are some ways video can help move your targets to action?
1. EDUCATE, EDUCATE, EDUCATE
You’ve heard the phrase, “content is king.” But it doesn’t necessarily just refer to the written word.
Video is a much more compelling way to educate. When people are taking in new information about a product – or anything for that matter – they tend to get bored (and may even click away).
This isn’t to say blog posts are dead because blog posts are still winning in 2019 (this is a blog post, after all). But videos are the future.
Just think about it. You’re reading a blog post. It’s catchy. It’s punchy. You like the author’s tone. You have no interest in leaving the page any time soon.
Now compare that to watching a video. You see the person’s face, their smile, their laugh, their overall personality.
The bottom line? Video humanizes your brand.
Shoot a short video showing how your product or service works and how it will benefit your potential customers.
2. REACH A WIDER AUDIENCE
People love videos. In fact, according to Wordstream, users spend one-third of their online activity watching videos. Whereas people in certain age groups use social media, people of all ages and demographics can enjoy a quick video.
You can post your videos on Youtube, on your own website, or on social media. You can reach a wide variety of people using these different channels.
3. INCREASE SEARCH ENGINE RANKINGS
Like humans, Google loves video.
More specifically, Google algorithms love video.
Why? Well, for one, videos keep users on the page longer.
And what does this signal to Google?
That you have some pretty killer content. And if you’ve spent some time learning about content marketing, you know that quality content is near and dear to Google’s (virtual) heart.
So videos not only lower your bounce rate – which is a ranking factor, by the way – they also increase your chances of getting quality backlinks.
The higher quality the content you create, the more likely you are to get backlinks.
Since Google owns Youtube, videos already give you an edge in ranking.
But keep in mind that if you’re going to make Youtube videos, they won’t automatically be search engine optimized (SEO). Make sure you write detailed, keyword-rich video titles and descriptions to rise through the rankings. (Here a complete guide on ways to improve your ranking on Youtube.)
4. BOOST ENGAGEMENT
Here’s a good stat for you to chew on: 90 percent of information transmitted to the brain is visual.
Not good enough? Try this one: The human brain processes visual information 60,000x faster than text.
Or what about the average attention span is 2.8 to 8 seconds?
These stats tell us that people can more easily and rapidly take in visual information than they can with text.
They also tell us that our attention spans are steadily shrinking (shorter than a goldfish), which means that brands must create more compelling and engaging content to keep readers interested.
As we discussed earlier, people spend more time on pages with videos.
Videos are more relatable and understandable, which can increase user engagement and can ultimately, lead to more conversions and paying customers.
But just because lots of people prefer watching videos doesn’t mean they have to be long and boring.
Divide your video footage into short, manageable segments.
Put them in your email newsletters, blog posts, social media posts, landing pages, and product pages.
5. BUILD TRUST
What’s the foundation of conversions and sales? Trust.
And how do you build trust with your audience? By appealing to human feelings and emotions.
Video can help you achieve this human connection with potential customers.
Many people don’t buy products and services online because they fear being scammed and tricked by frauds.
But if they trust you, they are more likely to buy from you.
Imagine this. As the CEO and founder of your company, you get in front of the camera and put on your best smile. You show viewers your great personality by cracking a few jokes and making them laugh. But you do this all while showing how awesome your product (or service) is.
You’ve created a more personal and human experience for your audience.
So instead of being the invisible person behind the words of your blog posts, you’re the relatable figure behind the camera.
This goes a long way with trust.
6. APPEAL TO MOBILE USERS
According to our friend Google, smartphone users are twice as likely and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
Google also says that smartphone users prefer brands whose mobile sites and apps create instructional video content.
So brands need to focus more on delivering video content to mobile users and ensure a mobile-friendly experience.
At DigiVid360, we create videos, brand stories, and digital content to help you engage your audience.
But what sets us apart from most digital marketers, especially those that specialize in video, is that we will help uncover the unique selling point of your brand and infuse it into your content.
Feel free to contact us to learn more!