Every good salesperson is looking for new and different ways to increase their volume of sales leads. Chances are good that you have used a lot of different advertising methods, such as advertising pay-per-click (PPC), social media, display advertising and working on search engine optimization.
One thing that you may not have done yet, however, is creating videos as a means of increasing your sales leads. However, creating various types of videos — such as videos that showcase your products or services, videos that show off your business, videos that explain something related to your niche or videos that provide tutorials for how to do something — can be beneficial in increasing leads for several reasons. These are some of the main ones that you should consider.
Boost All Digital Channels
Video works as a great amplifier and is an excellent way to get noticed in all marketing channels. Audiences on social media are 10-times more likely to engage and share your post when it includes video. Adding video to an email increases click-through rates 2-3 times. Video is a great way to boost a channel that is already doing well and make it great.
Bring in Leads from Other Sources
First of all, creating and sharing videos can help you bring in leads from other sources than just your website. For example, if you share your videos on a major video sharing site like Instagram, Vine and YouTube, you may be able to bring in natural traffic in this way. New platforms are growing every day and video is currently a great way to stand out from the crowd.
Encourage Social Media Sharing
As you probably already know, you can bring in a lot of business by promoting your business on social media. However, the days of sharing simple posts are behind us and in order for people to take notice, you have to do something different.
In this situation, videos can be perfect way to get noticed and for encouraging more people to share your content on social media. Lots of people prefer watching videos over reading posts, and these same people will be likely to either share on their social media channels, watch videos that they see on other people’s social media news feeds or both.
You don’t want your potential leads to get bored when they are reading your content, but this can be exactly what will happen. As you might already know, it’s a good idea to break up your blog posts with bullet points and subheadings so that people can easily scan them.
If you are posting about something that is rather complicated, however, your posts might still be difficult to scan or read quickly, no matter how hard you try. If you post videos, however, you can maintain interest without worrying about your viewers getting bored.
Provide a Better Explanation
There are some things that are difficult to explain in writing. If you are trying to explain or share something that is rather complicated, videos can make it easy for you to provide a better explanation. Once people have a better understanding of what your company has to offer, they may be more likely to purchase your products or services.
If a picture is worth a thousand words, video is worth at least a million.
By doing things like brining in new interest buyers from new sources, maintaining their interest and providing a better explanation, you will naturally increase conversion.
Boost Your Search Engine Rankings
Boosting your search engine rankings is probably one of your biggest priorities. Many people don’t realize it, but adding videos to your website can actually help with your search engine rankings. Google loves websites that offer various types of helpful content and rich media, including videos. In no time, you just might find your site at the top of the search engine rankings because videos might be just the boost that you need. Here are some tips on boosting your search engine rankings with video.
As you can see, videos can actually help you increase your sales leads more than you think. Luckily, if you contact us at DigiVid360, we can help you every step of the way. From talking to you more about your video-related options to helping you make them and giving you suggestions for sharing them with the world, we can help you get started with video marketing. So much so, that we recommend signing up for our 6-day email series that’ll have your video marketing strategy off the ground. In no time, you’re sure to enjoy these amazing benefits and so many more.
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