Best Webinar Software Review EverWebinarWebinarJamGoToWebinar Why webinars? They’re an important part of an overall marketing plan for any business. You can’t deny the benefits of webinars, some of which include: Increasing your customer’s understanding of...
Category: Video Marketing
The Ultimate Video Marketing Metrics Cheat Sheet
What Are the Best Video Marketing Metrics to Track? Play rate and replays.Likes, comments and shares.Conversions.Click-through rate. Video is king of the marketing hill right now. It’s powerful enough to engage audiences in a way no other tool can, bringing...
Healthcare Marketing Strategies to Increase Patient Acquisition
Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...
HCP Marketing Using Video: Customize, Streamline and Make an Impact
Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension. Why use video for HCP marketing? They’re easily customizable.They save time.Viewers retain information better than with text alone.They open the door for...
Video Posters Make Communicating Research Poster Results Easier
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
Healthcare Video: A Checklist for Filming Successful Provider Profile Video
Consumers turn to the internet for everything these days. That includes searching for a new doctor. Of course, a simple Google search for “doctors in my area” will return a sea of results. How can you stand out from the crowd of other physicians? The answer is a...
2019 YouTube Statistics Show Why You Need a Video Marketing Strategy
Editor’s note: This post was originally published on 5/2018 and has been updated for accuracy and comprehension. With 400 hours of video content uploaded to YouTube every minute, the platform continues to grow faster than anyone can keep up with. The power of...