The Top 6 Ways Branding is Like a Bra

The Top 6 Ways Branding is Like a Bra

A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it’s a necessity, and one with so many benefits that it might make you wonder why you’re making life harder on yourself than it has to be by not putting the proper amount of focus on it.

Not sure the comparison is apt? Well, there are plenty of ways that branding and bras are comparable. For example…

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How to Provide Genomics Education to Physicians

How to Provide Genomics Education to Physicians

Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers can a challenge in this quickly changing industry.

As genomics continues to advance in complexity and usability, there is growing evidence of a lack of education among genomics and personalized medicine sciences and doctors.

Healthcare providers are busy people. They are zipping between patients and keeping up with the latest drugs studies. In their diminishing free time, finding a way to educate them on something as intricate as genomics can be tough.
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Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

If you want to have the most control over the performance of your website and its video content, budgeting for a video player operated by a video hosting service is essential.

Why?

Because it gives you the valuable ability to answer this all-important question. How did the video affect your marketing program?

To answer that question and properly steer the course of your marketing campaigns, you need to go deeper than just rattling off video views as your answer. Read More

2018 YouTube Statistics

2018 YouTube Statistics

With 400 hours of video content uploaded to YouTube every minute, YouTube continues to grow faster than anyone can keep up with. The power of video continues to be validated by these shocking statistics about YouTube. There is no shortage of content on YouTube and it doesn’t seem to be slowing.
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Increase Patient Acquisition through Education and Engagement

Increase Patient Acquisition through Education and Engagement

According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their medical journeys. If you are a part of this journey, you will be able to increase patient acquisition for your hospital.

This creates a huge opportunity for you. Hospitals are in an inevitable position with lots of in-house experts, as well as a hungry audience eager to research a vast amount of health-related topics. Many healthcare organizations have expanded their priorities from simply growing their online and social media presence to actually engaging with patients and consumers on various platforms.

And there’s arguably no better engagement tool than video marketing. Video can connect and educate while humanizing the organization.
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What You Need to Know About Videos that Immediately Convert

What You Need to Know About Videos that Immediately Convert

When it comes to video marketing, every marketer needs an immediate win.

And the way to do that is to invest in videos that are conversion-focused.

Video is used for many marketing purposes – from building awareness and generating engagement. But when you want an immediate conversion response, there are some specific types of videos that will bring a quicker ROI.

Conversions are achieved through getting your audience to do something or take a particular action. These conversions can range from downloading white papers to requesting a demo of your products. These actions can often result in leads converting into customers online or even in your offline business.

Videos that immediately convert show immediate value. To do this, they must spark an interest in the audience’s mind – “I need that!”

When done right, these kinds of videos bring maximum bang for your buck right at the start of your video marketing strategy paving the way for upper funnel content marketing.

Let’s take a look at some of the key elements and types of conversion videos based on distribution location:

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Live Video: Getting Started with Live Video Streaming

Live Video: Getting Started with Live Video Streaming

Live video is a growing trend that we’ve all noticed on Facebook.

Whether it’s your best friend showing off a vacation spot or a company streaming the ribbon cutting of its newest store, many people are experimenting with it. If you’re a marketer, you should consider incorporating live video into your marketing strategy.

Here’s why. Read More

Why Your Website Needs a YouTube Alternative

Why Your Website Needs a YouTube Alternative

There is no question that video is playing a bigger role in marketing than ever before.

Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who are new to video, it may seem easy and effective to host your videos on YouTube. Newcomers are partially right. It is easy, but it’s definitely not the most effective video player for most businesses.

Here are five reasons why your company should host videos using a YouTube alternative. Read More

Expert Tips For Posting Videos To Social Media

Expert Tips For Posting Videos To Social Media

Posting videos to social media is an effective way to engage consumers.

Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social media video goals are, it’s important to properly execute the creation and distribution of your content. Posting videos to social media can help you reach your social media goals. Read More

Insider Tips for Working With the Media

Insider Tips for Working With the Media

Working with the media can be a great way to promote your business.

News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great right? It probably is, but there are a few things you should consider before agreeing to put your company in the spotlight.

As a former journalist, I hated public relations professionals that took the steps I am recommending. They take up time and can limit a new station’s ability to craft a story the way it was envisioned. However, as a professional working to protect your company and its reputation, following these steps will allow you to help control the way your company is perceived. Read More