Imagine you’re buying a house. The first thing you probably do is create a checklist of your “must-haves.” These are items that you absolutely know you want in a place to live. There may be many items or only a few, but there are some things you know...
Example A: Provider Profile (2017), Creator: Unknown Example B: Provider Profile (2019), Creator: DigiVid360 Many people underestimate how much work goes into a great interview video and expect it to be as simple as putting someone against a white background...
Why should I use subtitles? Including subtitles in any video content you produce is important for so many reasons. The most obvious reason being for accessibility purposes, not only for the hearing impaired but for people who don’t also speak your language. When you...
On January 1, 2020, the state of Illinois passed a bill in its General Assembly known as HB 1438. The bill officially made cannabis legal in Illinois. It’s just the latest in a long line of states that are legalizing marijuana both for recreational and...
If you’ve ever had to train your employees on anything relating to your organization, you understand the importance of creating compelling, engaging training content. When you create concise, clear, and easy to consume training material, you increase the chances...
One of the most powerful phrases when it comes to promoting and expanding your brand consists of six words: “Don’t take our word for it.” Let’s say you have a great offer for your customers – an effective product or service...
The cannabis industry is growing but still complex. As regulation begins to soften around the nation, stigmas still exist in some parts of the country. Widespread half-truths and myths can cloud the judgment of some prospective customers, hurting your business. Other...
Developing a B2B digital marketing strategy can be tricky. After all, there is a seemingly limitless supply of social media networks for you to post your video content with only a limited amounted of time. If you’re appealing to businesses, however, one of the...
In today’s digital marketing landscape, we tend to think of content in terms of smaller portions. We’re in an attention economy and our audience is constantly inundated with content. When developing a video marketing strategy, this may lead you to opt for...
If you’re involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
