Video Poster Makes Clinical Study Results Come Alive

Video Poster Makes Clinical Study Results Come Alive

Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne.

All of the studies, however, have one thing in common: At some point, the results need to be presented to the medical community and key stakeholders. And that’s where Myriad Genetic Laboratories are greatly improving the way this information is communicated and shared.

Using the Power of Video to Communicate Research

There’s no denying the power of video, which uses both sight and sound to capture the attention of the viewer, making the message concise and easier to understand. Here are a few statistics you may not know:

According to INSIVIA, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Cisco Systems estimates that by 2019, 80% of internet traffic will be video.

Forrester Research says that overall, employees are 75% more likely to watch a video than to read documents, emails or web articles.

How does all that translate to a researcher’s clinical study results? After all, doctors aren’t marketers, and they aren’t in the business of providing entertainment. However, when used as a communication tool, video can make complicated scientific information better understood, far more accessible, and can dramatically increase the size of the audience.
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Video Content Marketing: Time For Video

Video Content Marketing: Time For Video

Trends continue to show more of the buyer’s online journey is moving to the digital world. A recent Forrester report, “2016 B2B Budget Plans Show That It’s Time For A Digital Wake-up,” B2B marketers are in need of new ways to generate more compelling customer experiences. “Simply sticking with what worked previously is a poor strategy,” the report says, “given that business buyers have become more sophisticated in their digital and mobile use.”

One of the report’s recommendations is that marketers should be, “focusing content marketing efforts on video…”

This doesn’t have to be complicated or expensive. There are so many different types of videos that can be created and utilized in many different digital channels.

As you know, content marketing touches every marketing and sales channel. There is an opportunity for video to enhance each of your customer and prospect touch points.
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How to Improve HCP Education & HCP Marketing Using Video

How to Improve HCP Education & HCP Marketing Using Video

Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!”

In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff, juggle changing fee structures, deal with new insurance policies stemming from the Affordable Care Act, and manage electronic medical records (EMRs). Physicians also must make time to read medical journal reports pertinent to their specialty, exchange information with their peers, attend medical conferences and sometimes conduct research studies of their own.

It’s no wonder that the doctor’s door is closed more often today to marketing representatives. They simply have less time. And in the biotechnology, molecular genetics and genomic fields, the information you need in HCP education changes often and is complex, requiring more time.

Doctors with less time vs. communication that takes more time? That’s a no-win situation in HCP marketing, you say. And it leaves you with the less dynamic text-only options of email and PDFs.
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Differentiate from the Competition with a Company Explainer Video

Differentiate from the Competition with a Company Explainer Video

We are all racing to bring in new customers or clients. It seems to be a race to be the first, yell the loudest and push the hardest. But I argue that there is a better way to win the race. With the mounting evidence that visual content is crucial in driving both brand awareness and conversions, digital video is entering the forefront of many marketing strategies. But what type of video would work best for your needs?

Naturally, a plethora of video ideas float around the web and could be utilized to suit your marketing strategy. Today, I’m going to focus on a company explainer video to help drive new customers to your business and differentiate you from the competition. Industries having to market complicated products or services, such as healthcare, simply explaining what your company does is an important part of the conversion process. Relating to your audience and helping them understand how you solve for their situation is what an explainer video is all about.

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7 Video Marketing Strategies That Can Improve Sales and Grow Your Business

7 Video Marketing Strategies That Can Improve Sales and Grow Your Business

In recent years, we have really seen video marketing come to the forefront of the digital marketing industry. As internet connections have allowed for higher bandwidth usage, videos have become a go-to marketing choice for some of the largest brands. And have made large brands out of small companies.

However, many businesses jump head-first into video creation without taking the time to stop and ask themselves if the way that they are going about it is putting them in a position to improve their revenue and connect with their audience.

Uploading a PowerPoint presentation with music playing over the top of it isn’t effective video marketing, and in most cases, your time would be better spent on other tasks. But, there are some simple tips that you can follow that help to ensure that your businesses video marketing efforts are effective. Following these video marketing strategies can lead to successful videos.

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Facebook Video Increases in Popularity

Facebook Video Increases in Popularity

Facebook is already one of the world’s largest social networks. Its large user base is logging on more often and more frequently as Facebook introduces new concepts into its growing network. One of the many changes the site has introduced is Facebook Video, which allows users to easily share their videos. This feature has been widely successful and is growing in use every day. Learn how thousands of businesses are starting to take advantage of Facebook Video and why this feature could replace video streaming giants like YouTube in the future.

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2015: A Groundbreaking Year for Video – Video Benchmarks

2015: A Groundbreaking Year for Video – Video Benchmarks

There is a shift happening amongst marketing professionals. The use of digital video is shifting from, “Why Video?” to “How Do I Get the Most out of Video?” And consumers are demanding more of it. Marketers that respond to this will benefit.

Many marketers have either figured out that there is something powerful about video or have tried video with some success but want to get more out of it. If this sounds like you, you’re in the right place!

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Increase Sales Conversion Rates with Personalized Video

Increase Sales Conversion Rates with Personalized Video

The use of video in marketing rose in 2015 and is poised to raise dramatically in 2016. Videos are a useful tool for mass marketing including branding and awareness. However, video can also take a more individual approach that can be incredibly impactful.

One approach to video marketing is following the television advertising model. A branding exercise aimed to build awareness and demonstrate features. Most have found this not to be successful with online audiences who now have the luxury of skipping or avoiding advertisements altogether.

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Improve Video Effectiveness with these Video Marketing Tips

Improve Video Effectiveness with these Video Marketing Tips

Creating high-quality digital videos are important, but the real benefits come when you can actively promote your videos and get them in front of a large audience. Luckily, videos are very easy to promote compared to other forms of content and are excellent for sharing across multiple channels.

If you would like to increase the reach of your video marketing efforts and better understand how your audience is interacting with your videos, follow these tips.

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7 Tips to Increase Sales and Leads on your Website

7 Tips to Increase Sales and Leads on your Website

There are many things you can do to a website to increase sales and capture more leads. These are universal tips that apply to e-commerce, service businesses or even standard blogs. By improving your website’s conversion rate and lead capturing ability, you can increase sales. Below you will find common principles that you can begin implementing to drastically enhance the performance of your website.

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