If you’ve decided to produce video content to help bolster your business: congratulations, you’ve made the right call! Video is one of the most effective content formats for companies looking to promote themselves.
The only catch with video marketing? To be effective, it has to be well done. As marketing guru Neil Patel says about video marketing, “When you don’t know what you’re doing, it can also be one of the hardest types of content to create.”
So you may have made the decision to create clips to help promote your mission and your message. Where you may face a challenge is that you might wonder how to get started. You may also be wondering whether you should opt to do it yourself or choose a professional to help you.
Here are five reasons why opting to create a video with a proven, tested professional allows you to create more effective videos that lead to more sales.
It enables you to focus on your own personal area of expertise
You’re an expert on whatever it is you do. You have a business, or an organization, or something you feel passionate about that you want to signal-boost. You know that creating a great video will help promote your passion. But you know you have to educate yourself before you’re able to create that great video.
When you leave it to a professional, that’s one less item on your plate to worry about. You leave yourself to focus on doing what you do best: working on your product or service and then describing it passionately in your video. When it comes time for the camera to roll, you’ll want to be able to focus on other aspects that don’t include technical video production.
It increases the production value
Speaking of production, you probably don’t have time to learn the ins and outs of what makes a solid video. You could certainly take the time to do so — but it’s taking you away from your business. Plus, a professional likely has thousands of hours of practice producing videos.
The production value is going to be a lot higher if you stick with a professional. This has a significant impact on the video’s overall quality, and how well your intended viewer absorbs your message. You can have the best video in the world with some of the slickest taglines anyone’s ever come up with. But if there’s a problem with the audio, how’s anyone going to hear your message?
The same goes for your picture quality. If there are serious hindrances with your video’s picture — like the shot being out of focus — that may ruin your credibility in the mind of your viewer. With a professional, you decrease the chance that you’ll have these kinds of problems.
You leave it to the experts
When creating your video, there are going to be small tips and tricks along the way only a professional would know that can help improve it. That’s why you want to deal with an expert. They know the ways to get the most out of your shoot. For example, if your shoot is at night, lighting is going to be of utmost importance. An expert in the field of video production will know exactly how to light your shot to make sure it looks optimal.
It may seem like creating a video is as simple as pressing record on a camera. But have you ever considered how to frame a shot correctly? Do you understand what it takes to edit a video effectively? Have you ever developed a video outline?
Partnering with a dedicated video services provider ensures you’ll get the “little things” right. Small details may not seem like a big deal to you in the grand scheme of things, but getting enough of them wrong will add up. That will show up in your video’s final presentation. Having a partner who understands the finer points of video production will help you avoid making little mistakes in the pre-production, production, editing, and promotional parts of the process.
Money spent on video represents a solid investment
Another reason for hiring a professional is worth it? It is the most popular form of content online, and therefore definitely worth investing in as part of your content marketing strategy.
85% of businesses use video as a marketing tool. Why? Because it works. 88% of marketers reported that video gives them a positive return on their investment. Deciding to incorporate video as part of your content suite is a no-brainer. Therefore, it stands to reason you should look to make your video as well-made as possible.
When you and your partner video services provider create engaging, compelling content, it can help lead to and increase sales. That means that putting money into your marketing increases the likelihood you’ll see money coming out of it.
Video is a versatile tool in your marketing toolbox
There are many kinds of videos, and only a professional is going to know how to correctly produce most of them. They’re going to understand what a versatile tool it is. Think of all the ways you can use this tool to promote yourself and your business…
- You can create an “About Us” clip, explaining what you do and why it’s important
- You can create a scripted, dramatic ad telling a story about your brand
- Make informative product demos that provide proof your offering works
- You can create a “talking head” video, where you speak directly into the camera and demonstrate how you can help your target audience
You’re only limited by your imagination, and maybe not even by that. A professional producer is going to have more ideas on how video can help raise your brand to the next level.
The bottom line? Video should be an essential component of your content marketing strategy to appeal to more customers. If you’re going to include video as part of that strategy, you’ll optimize your chances of reaching the highest number of customers possible by making the highest quality videos.
Interested in finding out how to produce high-quality videos that lead to more sales? We can help. DigiVid360 has plenty of experience working with our partners to create engaging video content. For more on how we can help, contact us today.