Author Archives: Jade Hanson

Live Video: Getting Started with Live Video Streaming

Live Video: Getting Started with Live Video Streaming

Live video is a growing trend that we’ve all noticed on Facebook.

Whether it’s your best friend showing off a vacation spot or a company streaming the ribbon cutting of its newest store, many people are experimenting with it. If you’re a marketer, you should consider incorporating live video into your marketing strategy.

Here’s why. Read More

Why Your Website Needs a YouTube Alternative

Why Your Website Needs a YouTube Alternative

There is no question that video is playing a bigger role in marketing than ever before.

Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who are new to video, it may seem easy and effective to host your videos on YouTube. Newcomers are partially right. It is easy, but it’s definitely not the most effective video player for most businesses.

Here are five reasons why your company should host videos using a YouTube alternative. Read More

Expert Tips For Posting Videos To Social Media

Expert Tips For Posting Videos To Social Media

Posting videos to social media is an effective way to engage consumers.

Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social media video goals are, it’s important to properly execute the creation and distribution of your content. Posting videos to social media can help you reach your social media goals. Read More

Insider Tips for Working With the Media

Insider Tips for Working With the Media

Working with the media can be a great way to promote your business.

News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great right? It probably is, but there are a few things you should consider before agreeing to put your company in the spotlight.

As a former journalist, I hated public relations professionals that took the steps I am recommending. They take up time and can limit a new station’s ability to craft a story the way it was envisioned. However, as a professional working to protect your company and its reputation, following these steps will allow you to help control the way your company is perceived. Read More

Moving Prospects Through the Sales Funnel With Video

Moving Prospects Through the Sales Funnel With Video

Video is one of the strongest tools you can incorporate into your marketing strategy.

It not only engages potential customers, but it also educates those customers about your product or service. If done well, some videos can even sell for you. Creating content that leads to sales is the goal of many marketing strategists.  They think, if I can create an effective explainer, my job is done right?

Wrong! Many marketers make this big mistake!

If you are only creating a product overview or an explainer video, you’re missing out on a lot of opportunity.

Imagine this! You are looking for a new job and decide to apply for an open position using only a paper resume. While submitting a resume has historically been the best approach, new tools and tactics are often needed to help you land a job interview. You can submit an application online, connect with the hiring manager on LinkedIn, or even reach out to a recruiter via email to express your interest. Pairing the traditional resume submission with some of the newer outreach methods is a more effective strategy to help you get hired.

Similarly to the job search example, marketers are limiting themselves if they don’t make content for all stages of the sales funnel. Some customers respond well to product overview and explainer videos. Others won’t engage with your content unless they are first introduced to your company in a way that’s not overbearing.
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