If you've ever had to train your employees on anything relating to your organization, you understand the importance of creating compelling, engaging training content. When you create concise, clear, and easy to consume training material, you increase the chances that...
Category: video tips
How to Leverage Video to Grow Your Cannabis Business
The cannabis industry is growing but still complex. As regulation begins to soften around the nation, stigmas still exist in some parts of the country. Widespread half-truths and myths can cloud the judgment of some prospective customers, hurting your business. Other...
Pro Tips for Effectively Using Video on LinkedIn
Developing a B2B digital marketing strategy can be tricky. After all, there is a seemingly limitless supply of social media networks for you to post your video content with only a limited amounted of time. If you're appealing to businesses, however, one of the...
8 Ways to Repurpose Your Video Content
If you're involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Forest or Trees? 6 Top Reasons Digital Marketers Shouldn’t Overlook Branding
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
Doctor Bio Videos: 5 Tips to Boost Patient Acquisition
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
Live Video: Getting Started with Live Video Streaming
Live video is a growing trend that we’ve all noticed on Facebook. Whether it’s your best friend showing off a vacation spot or a company streaming the ribbon cutting of its newest store, many people are experimenting with it. If you’re a marketer, you should consider...
Why Your Website Needs a YouTube Alternative
There is no question that video is playing a bigger role in marketing than ever before. Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who...
Expert Tips For Posting Videos To Social Media
Posting videos to social media is an effective way to engage consumers. Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social...