There is no question that video is playing a bigger role in marketing than ever before. Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who...
Category: video strategy
Differentiate from the Competition with a Company Explainer Video
We are all racing to bring in new customers or clients. It seems to be a race to be the first, yell the loudest and push the hardest. But I argue that there is a better way to win the race. With the mounting evidence that visual content is crucial in driving both...
7 Video Marketing Strategies That Can Improve Sales and Grow Your Business
In recent years, we have really seen video marketing come to the forefront of the digital marketing industry. As internet connections have allowed for higher bandwidth usage, videos have become a go-to marketing choice for some of the largest brands. And have made...
7 Tips to Increase Sales and Leads on your Website
There are many things you can do to a website to increase sales and capture more leads. These are universal tips that apply to e-commerce, service businesses or even standard blogs. By improving your website's conversion rate and lead capturing ability, you can...
Improve Conversion with Video
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...
Build Trust with Customer Testimonial Videos
The Power of Video is Undeniable Marketers agree: online video is the preferred channel to deliver content. Video has revolutionized how people create their websites, interact with their customers, and has continued the evolution of social networking sites. For...
10 Quick Video Marketing Tips
Consumers today are constantly bombarded by ads. And they have incredible short attention spans to boot. That means it’s more challenging than ever before for marketers to draw audiences in and keep them entertained. Thankfully, video is a great way to get just about...
Drive More Sales and Revenue by Building Trust and Improving Communication
The creation of the information highway has drastically changed the sales landscape. What I mean is that today’s buyer flies under the radar while researching, learning, comparing, and gathering opinions before you even know they want your product or service. In the...
5 Questions to Ask when Vetting Video Production Companies
If you have made the decision to make a video, the next step can be the scariest – finding an affordable, experienced, quality company to create the video. Let’s face it, most people are not well versed in video production or video marketing. So, it’s understandable...