In recent years, we have really seen video marketing come to the forefront of the digital marketing industry. As internet connections have allowed for higher bandwidth usage, videos have become a go-to marketing choice for some of the largest brands. And have made large brands out of small companies.
However, many businesses jump head-first into video creation without taking the time to stop and ask themselves if the way that they are going about it is putting them in a position to improve their revenue and connect with their audience.
Uploading a PowerPoint presentation with music playing over the top of it isn’t effective video marketing, and in most cases, your time would be better spent on other tasks. But, there are some simple tips that you can follow that help to ensure that your businesses video marketing efforts are effective. Following these video marketing strategies can lead to successful videos.
1. Short but Insightful
The first and most important tip that you need to take into consideration when making video marketing videos is to keep things short but insightful. It can be very difficult to keep a listener’s attention when presenting them with sales and marketing information and it is best to try to present that information in as short and interesting a way as possible. In fact, according to HubSpot, only 55% of people consume video content thoroughly.
Grab them in the first 5 seconds of the video and keep it short to get your message across. If there are more details, create additional videos and allow the audience to choose their own path based on their interests.
2. Tell a Story
Storytelling has played a big role in human history. We love stories. In our free time we read books and watch movies and by weaving interesting stories into your marketing, you can really improve your effectiveness. Try telling stories that your audience will immediately relate to and connect with, while keeping a direct connection to your product or service throughout the video. Telling stories is a great way to establish a personal connection with your audience.
Keep in mind that solving a problem with your product or service can be a story, just tell it, don’t preach it.
3. Include a Call to Action
Like any piece of marketing, it is useless to present a lot of information to your users and then not let them know what steps that they need to take next. It is vitally important that you are able to call your users to action at several points throughout the video, but particularly at the end of the video when they have heard all of the information that you are presenting, at the time when they would be making a purchasing decision.
There are many types of calls to action. It does not always have to be an invitation to purchase. It could be to watch more videos, download an information sheet or simply subscribe.
4. Educate Your Audience
The goal of any marketing campaign should be to educate your audience in some form. For many marketing campaigns, that education takes place in the form of educating your audience on the benefits and features of your product.
But, it does not have to stop there. You can educate your audience on virtually anything that is related to your product or industry in order to establish authority and connect your business in their minds as a leader in the industry. By educating your audience on your subject matter, you help create brand trust that makes your watchers much more likely to follow your calls to action and choose to do business with your company.
5. Create for the Platform
Every video platform, YouTube, Facebook, Twitter, Instagram, Vine, and your website all have different purposes and have different audience expectations.
Nevermind the technical differences between each of these platforms, the way you share your message will need to be very different on each platform. For example, Facebook has no audio by default. If your message is only spoken, it’s likely your message will not be communicated to your audience.
Know where your video is going to be used and plan for a video that will be best suited for that platform.
6. Optimize Videos for Search
Video SEO is an important consideration for any video that you publish. There are multiple factors that different search engines take into account. Search engines like YouTube have their own set of rules that must be taken into account when optimizing your video for search. We recently published a post about Video SEO tips that may be able to help you grow your viewer count and reach new audiences.
7. Rely on Experts
Using experts to help you through the process is a way to make video creation much easier for you. There is a lot that goes into a successful video. Including: planning for the right type of video, writing an effective script, handling all of the production details, getting the best creative talent and having the right skill set to effectively deploy and market your video. All of these require applying the right video marketing strategies for success.
Working directly with a videographer can yield successful results but video production is only a part of a successful video. There is still planning, writing, scheduling, deploying and video optimization to be done. Not to mention having someone think about ways to maximize your video investment by creating additional versions of your video for different audiences or platforms.
Partnering with a video marketing company will make the process of video creation and deployment easy for you. At a cost that is similar to using a videographer and editor, you can rest easy knowing everything is in the hands of experienced professionals.
If you would like to learn more about how you can use video marketing to reach new audiences, grow your business and establish your brand as an expert in your field, please contact us today to schedule your initial risk-free consultation with our video marketing experts.
Scottsdale, AZ 85250