If you've ever had to train your employees on anything relating to your organization, you understand the importance of creating compelling, engaging training content. When you create concise, clear, and easy to consume training material, you increase the chances that...
If you're involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
What takes the place of YouTube annotations? Earlier this year, YouTube did away with video annotations. The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. Technology changes faster than...
What Are the Best Video Marketing Metrics to Track? Play rate and replays.Likes, comments and shares.Conversions.Click-through rate. Video is king of the marketing hill right now. It’s powerful enough to engage audiences in a way no other tool can, bringing...
Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...
Consumers turn to the internet for everything these days. That includes searching for a new doctor. Of course, a simple Google search for “doctors in my area” will return a sea of results. How can you stand out from the crowd of other physicians? The answer is a...
Healthcare is entrenched in science. And science is black and white; it’s statistics and data, rationality and evidence. But for the consumer, all of that is secondary. The emotional impact of a scary diagnosis, making difficult decisions, and the threat of medical...
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
When it comes to video marketing, every marketer needs an immediate win. And the way to do that is to invest in videos that are conversion-focused. Video is used for many marketing purposes - from building awareness and generating engagement. But when you want an...
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
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