by Jade Hanson | Jan 30, 2017 | Marketing
Working with the media can be a great way to promote your business. News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great...
by Jade Hanson | Sep 20, 2016 | Marketing
Video is one of the strongest tools you can incorporate into your marketing strategy. It not only engages potential customers, but it also educates those customers about your product or service. If done well, some videos can even sell for you. Creating content that...
by Kelley Howard | Sep 7, 2016 | Biotechnology, Marketing, Video Ideas
Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
by Sean Bollinger | Aug 16, 2016 | Marketing, Video Strategy
Trends continue to show more of the buyer’s online journey is moving to the digital world. A recent Forrester report, “2016 B2B Budget Plans Show That It’s Time For A Digital Wake-up,” B2B marketers are in need of new ways to generate more compelling customer...
by Sean Bollinger | Jun 21, 2016 | Marketing
Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...
by Sean Bollinger | May 31, 2016 | Video Ideas
We are all racing to bring in new customers or clients. It seems to be a race to be the first, yell the loudest and push the hardest. But I argue that there is a better way to win the race. With the mounting evidence that visual content is crucial in driving both...
by Sean Bollinger | Mar 7, 2016 | Marketing
In recent years, we have really seen video marketing come to the forefront of the digital marketing industry. As internet connections have allowed for higher bandwidth usage, videos have become a go-to marketing choice for some of the largest brands. And have made...
by Sean Bollinger | Feb 17, 2016 | Marketing
Facebook is already one of the world’s largest social networks. Its large user base is logging on more often and more frequently as Facebook introduces new concepts into its growing network. One of the many changes the site has introduced is Facebook Video,...
by Sean Bollinger | Feb 5, 2016 | Marketing
There is a shift happening amongst marketing professionals. The use of digital video is shifting from, “Why Video?” to “How Do I Get the Most out of Video?” And consumers are demanding more of it. Marketers that respond to this will benefit....
by Sean Bollinger | Jan 20, 2016 | Sales Team
The use of video in marketing rose in 2015 and is poised to raise dramatically in 2016. Videos are a useful tool for mass marketing including branding and awareness. However, video can also take a more individual approach that can be incredibly impactful. One approach...
