by Matt Rutt | Aug 2, 2019 | Video Strategy
Healthcare is entrenched in science. And science is black and white; it’s statistics and data, rationality and evidence. But for the consumer, all of that is secondary. The emotional impact of a scary diagnosis, making difficult decisions, and the threat of medical...
by Sean Bollinger | May 10, 2019 | Branding, Marketing, Video Ideas, Video Strategy
Video isn’t just moving pictures. It’s a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is...
by Daniel Kirk | Apr 25, 2019 | Branding, Marketing, Video Strategy
You are a genius. You’ve developed a business with a product or service that consumers can’t possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There’s only one problem....
by Daniel Kirk | Apr 18, 2019 | Blog, Branding
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
by Kelley Howard | Apr 11, 2019 | Biotechnology, Blog, Marketing
How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
by Daniel Kirk | Apr 9, 2019 | Branding
Okay, if I were to ask you what’s the car of your dreams, what would pop into your head? A BMW? Porsche? Maserati? Or maybe a muscle car? Whatever make or model it is, no doubt you have a mental picture of its sleek contours and well-proportioned body. And you...
by Sean Bollinger | Apr 5, 2019 | Marketing
For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the...
by Sean Bollinger | Apr 1, 2019 | Marketing
Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...
by Daniel Kirk | Mar 25, 2019 | Marketing, Video Strategy
Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are...
by Daniel Kirk | Mar 18, 2019 | Branding
Nowadays you hear a lot about brand storytelling. A brand’s unique selling point. The emotional connection that needs to be forged with the customer. What is this all about? Are these just buzzwords designed to tickle the ears of unsuspecting and overly...
