We are all racing to bring in new customers or clients. It seems to be a race to be the first, yell the loudest and push the hardest. But I argue that there is a better way to win the race. With the mounting evidence that visual content is crucial in driving both...
Category: Blog
7 Video Marketing Strategies That Can Improve Sales and Grow Your Business
In recent years, we have really seen video marketing come to the forefront of the digital marketing industry. As internet connections have allowed for higher bandwidth usage, videos have become a go-to marketing choice for some of the largest brands. And have made...
Facebook Video Increases in Popularity
Facebook is already one of the world's largest social networks. Its large user base is logging on more often and more frequently as Facebook introduces new concepts into its growing network. One of the many changes the site has introduced is Facebook Video, which...
2015: A Groundbreaking Year for Video – Video Benchmarks
There is a shift happening amongst marketing professionals. The use of digital video is shifting from, "Why Video?" to "How Do I Get the Most out of Video?" And consumers are demanding more of it. Marketers that respond to this will benefit. Many marketers have either...
Increase Sales Conversion Rates with Personalized Video
The use of video in marketing rose in 2015 and is poised to raise dramatically in 2016. Videos are a useful tool for mass marketing including branding and awareness. However, video can also take a more individual approach that can be incredibly impactful. One approach...
Improve Video Effectiveness with these Video Marketing Tips
Creating high-quality digital videos are important, but the real benefits come when you can actively promote your videos and get them in front of a large audience. Luckily, videos are very easy to promote compared to other forms of content and are excellent for...
7 Tips to Increase Sales and Leads on your Website
There are many things you can do to a website to increase sales and capture more leads. These are universal tips that apply to e-commerce, service businesses or even standard blogs. By improving your website's conversion rate and lead capturing ability, you can...
Improve Conversion with Video
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...
[Case Study] Verily Life Sciences Launches with Explainer Video
I love to share examples of great work in video production and marketing. I found a great example today. It was created and executed by our friends at Google, by their life sciences team within Google[x] which just became an independant company, Verily. The bar has...
Increase Sales Leads by Using Video
Every good salesperson is looking for new and different ways to increase their volume of sales leads. Chances are good that you have used a lot of different advertising methods, such as advertising pay-per-click (PPC), social media, display advertising and working on...