by Daniel Kirk | Jan 10, 2019 | Branding
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...
by Daniel Kirk | Jan 3, 2019 | Marketing
A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it’s a necessity, and one with so many...
by Kelley Howard | Dec 23, 2018 | Biotechnology, Video Ideas
Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...
by Daniel Kirk | Aug 8, 2018 | Video Strategy
If you want to have the most control over the performance of your website and its video content, budgeting for a video player operated by a video hosting service is essential. Why? Because it gives you the valuable ability to answer this all-important question. How...
by Sean Bollinger | May 2, 2018 | Video Strategy
With 400 hours of video content uploaded to YouTube every minute, YouTube continues to grow faster than anyone can keep up with. The power of video continues to be validated by these shocking statistics about YouTube. There is no shortage of content on YouTube and it...
by Sean Bollinger | Aug 31, 2017 | Marketing
According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their...
by Sean Bollinger | Aug 16, 2017 | Marketing, Video Ideas
When it comes to video marketing, every marketer needs an immediate win. And the way to do that is to invest in videos that are conversion-focused. Video is used for many marketing purposes – from building awareness and generating engagement. But when you want...
by Jade Hanson | Mar 15, 2017 | Video Ideas
Live video is a growing trend that we’ve all noticed on Facebook. Whether it’s your best friend showing off a vacation spot or a company streaming the ribbon cutting of its newest store, many people are experimenting with it. If you’re a marketer, you should consider...
by Jade Hanson | Mar 9, 2017 | Marketing, Video Strategy
There is no question that video is playing a bigger role in marketing than ever before. Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who...
by Jade Hanson | Feb 3, 2017 | Marketing, Video Ideas, Video Strategy
Posting videos to social media is an effective way to engage consumers. Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social...
