In today’s fast-paced, ever-changing digital landscape, understanding the tools and strategies for effective political advertising on social media is not just beneficial—it’s essential.
Category: social media videos
Why the “Jack of All Trades, Master of None” Approach Doesn’t Work for Video Marketing
Imagine you're buying a house. The first thing you probably do is create a checklist of your "must-haves." These are items that you absolutely know you want in a place to live. There may be many items or only a few, but there are some things you know you can't...
8 Ways to Repurpose Your Video Content
If you're involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
What You Need to Know About Videos that Immediately Convert
When it comes to video marketing, every marketer needs an immediate win. And the way to do that is to invest in videos that are conversion-focused. Video is used for many marketing purposes - from building awareness and generating engagement. But when you want an...
Live Video: Getting Started with Live Video Streaming
Live video is a growing trend that we’ve all noticed on Facebook. Whether it’s your best friend showing off a vacation spot or a company streaming the ribbon cutting of its newest store, many people are experimenting with it. If you’re a marketer, you should consider...
Expert Tips For Posting Videos To Social Media
Posting videos to social media is an effective way to engage consumers. Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social...
Insider Tips for Working With the Media
Working with the media can be a great way to promote your business. News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great...