Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Category: marketing
Hello, YouTube Cards. Goodbye, YouTube Annotations!
What takes the place of YouTube annotations? Earlier this year, YouTube did away with video annotations. The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. Technology changes faster than...
The Ultimate Video Marketing Metrics Cheat Sheet
What Are the Best Video Marketing Metrics to Track? Play rate and replays.Likes, comments and shares.Conversions.Click-through rate. Video is king of the marketing hill right now. It’s powerful enough to engage audiences in a way no other tool can, bringing...
Healthcare Marketing Strategies to Increase Patient Acquisition
Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...
Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
4 Signs You Have the Right Marketing Firm
Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...
Rule the World with An Engaging Brand Story
Nowadays you hear a lot about brand storytelling. A brand's unique selling point. The emotional connection that needs to be forged with the customer. What is this all about? Are these just buzzwords designed to tickle the ears of unsuspecting and overly ambitious...
6 Ways Being Unique Helps Your Company Grow
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don't try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the fact...
The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”
"Do you prefer boxers or briefs?" It's a bit of a personal question, and it can often tell you quite a lot about someone. Not only that but the way someone answers that question can tell you even more. The same is true when it comes to your company and your branding....