Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...
Nowadays you hear a lot about brand storytelling. A brand's unique selling point. The emotional connection that needs to be forged with the customer. What is this all about? Are these just buzzwords designed to tickle the ears of unsuspecting and overly ambitious...
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don't try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the fact...
"Do you prefer boxers or briefs?" It's a bit of a personal question, and it can often tell you quite a lot about someone. Not only that but the way someone answers that question can tell you even more. The same is true when it comes to your company and your branding....
For many owners out there, a business can feel like a concept car. You know it exists, but it's hard to really get a sense of how all the different parts work together in order to create a single, functional machine. You can see the results, obviously, but...
Marketing messages are all around us. To you, the company you market is unique and clearly the best option. There's just one problem: your audience might not agree. In fact, they might not even know you exist. No doubt, marketing succeeds in large part because of the...
Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that's got plenty of headroom, plenty of storage space in the trunk, and...
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
|
|
|