Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...
Category: increase conversion rate
6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
The Top 6 Ways Branding is Like a Bra
A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it's a necessity, and one with so many benefits...
Increase Patient Acquisition through Education and Engagement
According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their...
What You Need to Know About Videos that Immediately Convert
When it comes to video marketing, every marketer needs an immediate win. And the way to do that is to invest in videos that are conversion-focused. Video is used for many marketing purposes - from building awareness and generating engagement. But when you want an...
Differentiate from the Competition with a Company Explainer Video
We are all racing to bring in new customers or clients. It seems to be a race to be the first, yell the loudest and push the hardest. But I argue that there is a better way to win the race. With the mounting evidence that visual content is crucial in driving both...
Increase Sales Conversion Rates with Personalized Video
The use of video in marketing rose in 2015 and is poised to raise dramatically in 2016. Videos are a useful tool for mass marketing including branding and awareness. However, video can also take a more individual approach that can be incredibly impactful. One approach...
Improve Video Effectiveness with these Video Marketing Tips
Creating high-quality digital videos are important, but the real benefits come when you can actively promote your videos and get them in front of a large audience. Luckily, videos are very easy to promote compared to other forms of content and are excellent for...
7 Tips to Increase Sales and Leads on your Website
There are many things you can do to a website to increase sales and capture more leads. These are universal tips that apply to e-commerce, service businesses or even standard blogs. By improving your website's conversion rate and lead capturing ability, you can...
Improve Conversion with Video
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...