Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...
Category: Blog
HCP Marketing Using Video: Customize, Streamline and Make an Impact
Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension. Why use video for HCP marketing? They’re easily customizable.They save time.Viewers retain information better than with text alone.They open the door for...
Video Posters Make Communicating Research Poster Results Easier
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
Healthcare Video: A Checklist for Filming Successful Provider Profile Video
Consumers turn to the internet for everything these days. That includes searching for a new doctor. Of course, a simple Google search for “doctors in my area” will return a sea of results. How can you stand out from the crowd of other physicians? The answer is a...
2019 YouTube Statistics Show Why You Need a Video Marketing Strategy
Editor’s note: This post was originally published on 5/2018 and has been updated for accuracy and comprehension. With 400 hours of video content uploaded to YouTube every minute, the platform continues to grow faster than anyone can keep up with. The power of...
The 1 Healthcare Marketing Strategy You Should Definitely Use
Healthcare is entrenched in science. And science is black and white; it’s statistics and data, rationality and evidence. But for the consumer, all of that is secondary. The emotional impact of a scary diagnosis, making difficult decisions, and the threat of medical...
Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
Forest or Trees? 6 Top Reasons Digital Marketers Shouldn’t Overlook Branding
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off
How's your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates. But as...