Why should I use subtitles? Including subtitles in any video content you produce is important for so many reasons. The most obvious reason being for accessibility purposes, not only for the hearing impaired but for people who don’t also speak your language. When you...
Category: Blog
The Power of Education-Based Marketing for the Cannabis Industry
On January 1, 2020, the state of Illinois passed a bill in its General Assembly known as HB 1438. The bill officially made cannabis legal in Illinois. It's just the latest in a long line of states that are legalizing marijuana both for recreational and...
Best Practices for Creating Employee Training Videos
If you've ever had to train your employees on anything relating to your organization, you understand the importance of creating compelling, engaging training content. When you create concise, clear, and easy to consume training material, you increase the chances that...
The Power of Customer Testimonial Videos
Creating customer testimonial videos is one of the best ways to promote your company. Here’s how these videos can benefit your company
How to Leverage Video to Grow Your Cannabis Business
The cannabis industry is growing but still complex. As regulation begins to soften around the nation, stigmas still exist in some parts of the country. Widespread half-truths and myths can cloud the judgment of some prospective customers, hurting your business. Other...
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Hello, YouTube Cards. Goodbye, YouTube Annotations!
What takes the place of YouTube annotations? Earlier this year, YouTube did away with video annotations. The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. Technology changes faster than...
How to Make Better Videos for Your Business: Vidyard Benchmark Data
How to make better videos for your business: Analyzing video marketing data can help guide your decisions so you’re creating videos that resonate with your audience and set you apart from the crowd. Are you constantly wondering how to make better videos for your...
Best Webinar Software Review: Choosing a Tool to Power Your Marketing Plan
Best Webinar Software Review EverWebinarWebinarJamGoToWebinar Why webinars? They’re an important part of an overall marketing plan for any business. You can’t deny the benefits of webinars, some of which include: Increasing your customer’s understanding of...
The Ultimate Video Marketing Metrics Cheat Sheet
What Are the Best Video Marketing Metrics to Track? Play rate and replays.Likes, comments and shares.Conversions.Click-through rate. Video is king of the marketing hill right now. It’s powerful enough to engage audiences in a way no other tool can, bringing...