by Daniel Kirk | Mar 11, 2019 | Branding
Your brand’s Unique Selling Point (USP) is important. Very important. In fact, it can make or break your business. Most people think of their Unique Selling Point as the services they provide. Or the products they make. Some companies point to their logo as their USP....
by Kelley Howard | Mar 4, 2019 | Marketing
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
by Daniel Kirk | Feb 21, 2019 | Branding
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don’t try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the...
by Kelley Howard | Feb 15, 2019 | Marketing
For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they...
by Daniel Kirk | Feb 14, 2019 | Marketing
“Do you prefer boxers or briefs?” It’s a bit of a personal question, and it can often tell you quite a lot about someone. Not only that but the way someone answers that question can tell you even more. The same is true when it comes to your company...
by Daniel Kirk | Feb 11, 2019 | Marketing
When you’re trying to market a product, you have two options to take; the way of the rat, and the way of the mouse. What’s the difference between these two? Well, marketing rats tend to be thought of as every bad stereotype of the marketing profession, all...
by Daniel Kirk | Feb 7, 2019 | Marketing
For many owners out there, a business can feel like a concept car. You know it exists, but it’s hard to really get a sense of how all the different parts work together in order to create a single, functional machine. You can see the results, obviously, but...
by Daniel Kirk | Jan 31, 2019 | Marketing
Marketing messages are all around us. To you, the company you market is unique and clearly the best option. There’s just one problem: your audience might not agree. In fact, they might not even know you exist. No doubt, marketing succeeds in large part because...
by Daniel Kirk | Jan 24, 2019 | Marketing
Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that’s got plenty of headroom, plenty of storage space in the trunk,...
by Daniel Kirk | Jan 17, 2019 | Marketing
If you handle the marketing aspects of your own business, you’re probably used to hearing bizarre buzzwords by now like identigi. In fact, it probably seems like there’s an entire field of people out there whose only job is to make up words. Then you have...
