by Sean Bollinger | Jan 12, 2016 | Marketing
Creating high-quality digital videos are important, but the real benefits come when you can actively promote your videos and get them in front of a large audience. Luckily, videos are very easy to promote compared to other forms of content and are excellent for...
by Sean Bollinger | Jan 8, 2016 | Sales Team
There are many things you can do to a website to increase sales and capture more leads. These are universal tips that apply to e-commerce, service businesses or even standard blogs. By improving your website’s conversion rate and lead capturing ability, you can...
by Sean Bollinger | Jan 4, 2016 | Marketing
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...
by Sean Bollinger | Dec 17, 2015 | Biotechnology, Video Ideas
I love to share examples of great work in video production and marketing. I found a great example today. It was created and executed by our friends at Google, by their life sciences team within Google[x] which just became an independant company, Verily. The bar has...
by Sean Bollinger | Dec 14, 2015 | Sales Team
Every good salesperson is looking for new and different ways to increase their volume of sales leads. Chances are good that you have used a lot of different advertising methods, such as advertising pay-per-click (PPC), social media, display advertising and working on...
by Sean Bollinger | Dec 7, 2015 | Video Strategy
The results you get from your video marketing efforts can hit a steep plateau if you’re not consistently monitoring essential video metrics. Simply throwing videos on YouTube won’t bring in an army of qualified leads and save your business from weak sales...
by Sean Bollinger | Dec 2, 2015 | Marketing
Don’t make the mistake of believing videos are a one way street of you giving and the audience taking! You already know videos are the perfect way to talk to your target audience, but did you know that these people can talk back? While television has always been...
by Sean Bollinger | Nov 23, 2015 | Video Ideas
The Power of Video is Undeniable Marketers agree: online video is the preferred channel to deliver content. Video has revolutionized how people create their websites, interact with their customers, and has continued the evolution of social networking sites. For...
by Sean Bollinger | Nov 16, 2015 | Marketing
If you have a website, you know the importance of search engine optimization (SEO). Search engines need to understand the content that users are consuming on your site. There are dozens of small changes that can be made to any given page in order to optimize it to...
by Sean Bollinger | Nov 5, 2015 | Marketing
Are you in need of an exciting new marketing strategy idea? Consider video marketing. Here are 4 tips to help you get started on your road to a successful video marketing strategy. Marketing managers are always craving new promotional strategies. Basic methods form a...