When you're looking to develop content to promote your brand, it makes sense to turn to video. It's a popular format that allows you to communicate clear, concise messages. Once you make the decision to create videos, however, the next decision is determining what...
Category: video marketing strategy
Instilling Confidence in a Climate of Fear
Virginia Commonwealth University recently hosted a webinar on the public health impact of businesses re-opening during the pandemic. The conclusion the attendees reached is that businesses must do all they can to instill confidence in their customers to...
How and Why You Should Add Subtitles to Your Facebook Video
Why should I use subtitles? Including subtitles in any video content you produce is important for so many reasons. The most obvious reason being for accessibility purposes, not only for the hearing impaired but for people who don’t also speak your language. When you...
How to Leverage Video to Grow Your Cannabis Business
The cannabis industry is growing but still complex. As regulation begins to soften around the nation, stigmas still exist in some parts of the country. Widespread half-truths and myths can cloud the judgment of some prospective customers, hurting your business. Other...
Pro Tips for Effectively Using Video on LinkedIn
Developing a B2B digital marketing strategy can be tricky. After all, there is a seemingly limitless supply of social media networks for you to post your video content with only a limited amounted of time. If you're appealing to businesses, however, one of the...
The Growing Trend of Long-Form Video Content
In today's digital marketing landscape, we tend to think of content in terms of smaller portions. We're in an attention economy and our audience is constantly inundated with content. When developing a video marketing strategy, this may lead you to opt for shorter...
8 Ways to Repurpose Your Video Content
If you're involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
2019 YouTube Statistics Show Why You Need a Video Marketing Strategy
Editor’s note: This post was originally published on 5/2018 and has been updated for accuracy and comprehension. With 400 hours of video content uploaded to YouTube every minute, the platform continues to grow faster than anyone can keep up with. The power of...
Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...