When you're looking to develop content to promote your brand, it makes sense to turn to video. It's a popular format that allows you to communicate clear, concise messages. Once you make the decision to create videos, however, the next decision is determining what...
Category: video content marketing
Pro Tips for Effectively Using Video on LinkedIn
Developing a B2B digital marketing strategy can be tricky. After all, there is a seemingly limitless supply of social media networks for you to post your video content with only a limited amounted of time. If you're appealing to businesses, however, one of the...
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
Expert Tips For Posting Videos To Social Media
Posting videos to social media is an effective way to engage consumers. Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social...
Video Content Marketing: Time For Video
Trends continue to show more of the buyer’s online journey is moving to the digital world. A recent Forrester report, “2016 B2B Budget Plans Show That It’s Time For A Digital Wake-up,” B2B marketers are in need of new ways to generate more compelling customer...
2015: A Groundbreaking Year for Video – Video Benchmarks
There is a shift happening amongst marketing professionals. The use of digital video is shifting from, "Why Video?" to "How Do I Get the Most out of Video?" And consumers are demanding more of it. Marketers that respond to this will benefit. Many marketers have either...
7 Video SEO Success Tips
If you have a website, you know the importance of search engine optimization (SEO). Search engines need to understand the content that users are consuming on your site. There are dozens of small changes that can be made to any given page in order to optimize it to...
4 Tips for a Successful Video Marketing Strategy
Are you in need of an exciting new marketing strategy idea? Consider video marketing. Here are 4 tips to help you get started on your road to a successful video marketing strategy. Marketing managers are always craving new promotional strategies. Basic methods form a...