In today's digital marketing landscape, we tend to think of content in terms of smaller portions. We're in an attention economy and our audience is constantly inundated with content. When developing a video marketing strategy, this may lead you to opt for shorter...
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
Video is one of the strongest tools you can incorporate into your marketing strategy. It not only engages potential customers, but it also educates those customers about your product or service. If done well, some videos can even sell for you. Creating content that...
Trends continue to show more of the buyer’s online journey is moving to the digital world. A recent Forrester report, “2016 B2B Budget Plans Show That It’s Time For A Digital Wake-up,” B2B marketers are in need of new ways to generate more compelling customer...
Don't make the mistake of believing videos are a one way street of you giving and the audience taking! You already know videos are the perfect way to talk to your target audience, but did you know that these people can talk back? While television has always been a...
If you have a website, you know the importance of search engine optimization (SEO). Search engines need to understand the content that users are consuming on your site. There are dozens of small changes that can be made to any given page in order to optimize it to...
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
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