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Patient Acquisition: Provider Profile Video Production Secrets

Patient Acquisition: Provider Profile Video Production Secrets

by Matt Rutt | Mar 4, 2020 | Uncategorized

Example A: Provider Profile (2017), Creator: Unknown Example B: Provider Profile (2019), Creator: DigiVid360   Many people underestimate how much work goes into a great interview video and expect it to be as simple as putting someone against a white background...
How and Why You Should Add Subtitles to Your Facebook Video

How and Why You Should Add Subtitles to Your Facebook Video

by Matt Rutt | Feb 29, 2020 | Uncategorized, Video Ideas

Why should I use subtitles? Including subtitles in any video content you produce is important for so many reasons. The most obvious reason being for accessibility purposes, not only for the hearing impaired but for people who don’t also speak your language.  When you...
The Power of Education-Based Marketing for the Cannabis Industry

The Power of Education-Based Marketing for the Cannabis Industry

by Matt Rutt | Jan 17, 2020 | Video Ideas, Video Marketing

On January 1, 2020, the state of Illinois passed a bill in its General Assembly known as HB 1438. The bill officially made cannabis legal in Illinois. It’s just the latest in a long line of states that are legalizing marijuana both for recreational and...
Best Practices for Creating Employee Training Videos

Best Practices for Creating Employee Training Videos

by Matt Rutt | Dec 13, 2019 | Blog, Video Ideas, Video Production

If you’ve ever had to train your employees on anything relating to your organization, you understand the importance of creating compelling, engaging training content. When you create concise, clear, and easy to consume training material, you increase the chances...
The Power of Customer Testimonial Videos

The Power of Customer Testimonial Videos

by Matt Rutt | Dec 10, 2019 | Blog, Marketing, Video Ideas

One of the most powerful phrases when it comes to promoting and expanding your brand consists of six words:  “Don’t take our word for it.”  Let’s say you have a great offer for your customers – an effective product or service...
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DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.

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Recent Blog Posts

Political Advertising in the Social Media Era: Tools and Strategies

Introduction Political advertising has been a cornerstone of elections and policy promotion for decades. However, the advent of social media has fundamentally changed the landscape, offering a wider array of tools, strategies, and challenges. Gone are the days when TV...

Digital Microtargeting in Political Campaigns: A Double-Edged Sword?

Introduction In the constantly evolving world of political campaigns, digital microtargeting has emerged as a prominent strategy for capturing voter attention and influence. As the digital ecosystem rapidly matures, political parties and candidates are employing...

Ethics in Political Advertising: Drawing the Line

In the fervently contested arena of politics, advertising plays a paramount role in shaping public opinion and rallying support. In an industry that often treads a thin line between facts and manipulation, the question of ethics looms large. The responsibility of...

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