According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their...
When it comes to video marketing, every marketer needs an immediate win. And the way to do that is to invest in videos that are conversion-focused. Video is used for many marketing purposes - from building awareness and generating engagement. But when you want an...
Live video is a growing trend that we’ve all noticed on Facebook. Whether it’s your best friend showing off a vacation spot or a company streaming the ribbon cutting of its newest store, many people are experimenting with it. If you’re a marketer, you should consider...
There is no question that video is playing a bigger role in marketing than ever before. Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who...
Posting videos to social media is an effective way to engage consumers. Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social...
Working with the media can be a great way to promote your business. News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great...
Video is one of the strongest tools you can incorporate into your marketing strategy. It not only engages potential customers, but it also educates those customers about your product or service. If done well, some videos can even sell for you. Creating content that...
Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
Trends continue to show more of the buyer’s online journey is moving to the digital world. A recent Forrester report, “2016 B2B Budget Plans Show That It’s Time For A Digital Wake-up,” B2B marketers are in need of new ways to generate more compelling customer...
Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
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