When you're trying to market a product, you have two options to take; the way of the rat, and the way of the mouse. What's the difference between these two? Well, marketing rats tend to be thought of as every bad stereotype of the marketing profession, all rolled up...
Category: Blog
Top 6 Ways Marketing is Like Building a Car
For many owners out there, a business can feel like a concept car. You know it exists, but it's hard to really get a sense of how all the different parts work together in order to create a single, functional machine. You can see the results, obviously, but...
How Does Your Business Benefit From Using a Smaller Marketing Firm?
Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that's got plenty of headroom, plenty of storage space in the trunk, and...
Defining Your Brand Idendigi? Idendi… Who? What Does That Mean, Exactly?
If you handle the marketing aspects of your own business, you're probably used to hearing bizarre buzzwords by now like identigi. In fact, it probably seems like there's an entire field of people out there whose only job is to make up words. Then you have to learn...
4 Ways to Incorporate a Unique Selling Point Into Marketing Efforts
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...
The Top 6 Ways Branding is Like a Bra
A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it's a necessity, and one with so many benefits...
How to Provide Genomics Education to Physicians
Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...
Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)
If you want to have the most control over the performance of your website and its video content, budgeting for a video player is essential. What player is right for you?
2018 YouTube Statistics
With 400 hours of video content uploaded to YouTube every minute, YouTube continues to grow faster than anyone can keep up with. The power of video continues to be validated by these shocking statistics about YouTube. There is no shortage of content on YouTube and it...