Okay, if I were to ask you what's the car of your dreams, what would pop into your head? A BMW? Porsche? Maserati? Or maybe a muscle car? Whatever make or model it is, no doubt you have a mental picture of its sleek contours and well-proportioned body. And you could...
For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the...
Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...
Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are...
Nowadays you hear a lot about brand storytelling. A brand's unique selling point. The emotional connection that needs to be forged with the customer. What is this all about? Are these just buzzwords designed to tickle the ears of unsuspecting and overly ambitious...
Your brand’s Unique Selling Point (USP) is important. Very important. In fact, it can make or break your business. Most people think of their Unique Selling Point as the services they provide. Or the products they make. Some companies point to their logo as their USP....
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don't try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the fact...
For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they...
"Do you prefer boxers or briefs?" It's a bit of a personal question, and it can often tell you quite a lot about someone. Not only that but the way someone answers that question can tell you even more. The same is true when it comes to your company and your branding....
DigiVid360™ is a digital marketing agency focused on video content creation combined with targeted advertising to generate superior performance.
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