Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension. Why use video for HCP marketing? They’re easily customizable.They save time.Viewers retain information better than with text alone.They open the door for...
Category: Marketing Consultant
How Does Your Business Benefit From Using a Smaller Marketing Firm?
Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that's got plenty of headroom, plenty of storage space in the trunk, and...
4 Ways to Incorporate a Unique Selling Point Into Marketing Efforts
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...
How to Improve HCP Education & HCP Marketing Using Video
Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...