If you're involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
Category: Healthcare Marketing
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off
How's your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates. But as...
Doctor Bio Videos: 5 Tips to Boost Patient Acquisition
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
Increase Patient Acquisition through Education and Engagement
According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their...
Video Poster Makes Clinical Study Results Come Alive
Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
How to Improve HCP Education & HCP Marketing Using Video
Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...
[Case Study] Verily Life Sciences Launches with Explainer Video
I love to share examples of great work in video production and marketing. I found a great example today. It was created and executed by our friends at Google, by their life sciences team within Google[x] which just became an independant company, Verily. The bar has...