by Sean Bollinger | Jan 4, 2016 | Marketing
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...
by Sean Bollinger | Dec 17, 2015 | Biotechnology, Video Ideas
I love to share examples of great work in video production and marketing. I found a great example today. It was created and executed by our friends at Google, by their life sciences team within Google[x] which just became an independant company, Verily. The bar has...
by Sean Bollinger | Dec 14, 2015 | Sales Team
Every good salesperson is looking for new and different ways to increase their volume of sales leads. Chances are good that you have used a lot of different advertising methods, such as advertising pay-per-click (PPC), social media, display advertising and working on...
by Sean Bollinger | Dec 7, 2015 | Video Strategy
The results you get from your video marketing efforts can hit a steep plateau if you’re not consistently monitoring essential video metrics. Simply throwing videos on YouTube won’t bring in an army of qualified leads and save your business from weak sales...
by Sean Bollinger | Dec 2, 2015 | Marketing
Don’t make the mistake of believing videos are a one way street of you giving and the audience taking! You already know videos are the perfect way to talk to your target audience, but did you know that these people can talk back? While television has always been...