Why should I use subtitles? Including subtitles in any video content you produce is important for so many reasons. The most obvious reason being for accessibility purposes, not only for the hearing impaired but for people who don’t also speak your language. When you...
Category: marketing strategy
A Well-Oiled Machine: How Branding and Positioning Work Together
Okay, if I were to ask you what's the car of your dreams, what would pop into your head? A BMW? Porsche? Maserati? Or maybe a muscle car? Whatever make or model it is, no doubt you have a mental picture of its sleek contours and well-proportioned body. And you could...