4 Tips for a Successful Video Marketing Strategy
Are you in need of an exciting new marketing strategy idea? Consider video marketing. Here are 4 tips to help you get started on your road to a successful video marketing strategy.
Marketing managers are always craving new promotional strategies. Basic methods form a solid start to spreading the word about the brand offering, but over time they become dull, leaving you to brainstorm how exactly you’re going to attract more customers.
Promoting your brand doesn’t have to boring. Your creative mind sparked the ideas which led you to build your company’s success, so why not reconnect with that very same creativity?
Businesses have turned marketing into a fun, imaginative experience by advertising with every day products like t-shirt to posting enticing blog content. But another technique on the rise is video marketing.
You’ve witnessed diverse people video blogging tutorials or fun recording of their talents. Why not create a video to market your talent? Videos are easily searchable, frequently shared, and inspiring. They’re mobile, so people can view them wherever, whenever. People are also more likely to buy a product after visually seeing how the product works and making an emotional connection to it.
If that’s not convincing enough, YouTube, a main competitor in video streaming, is the second largest search engine. And with and average of 8 billion daily video views, Facebook knows that video is critical for the future of both Facebook’s mission and business. Basically, video marketing has never been more beneficial. Are you ready to start a new marketing adventure? If so, you’re probably asking yourself questions like, “How do I make a successful video?” and, “What do I need to include?” You can answer such thoughts by checking out these successful tips to video marketing.
1. Create interesting content
As entertaining and popular as random videos are, it is not the aim you want here. You want to keep it professional so having your video relevant to your line of work is a must. That doesn’t mean you have to make it serious though.
Whether you’re demonstrating something or being informative, add some flair with a bit of humor and pizzazz. Sound excited, make it light-hearted, shine a different light on a common topic, and most importantly show your authentic self. But be sure to get the point across.
People will take interest in something funny and entertaining as well as true and informative.
2. Use relevant keywords
Keywords are an essential benefit for anyone and everyone posting content mainly because they get you noticed a lot quicker than if you don’t use them. All it takes is a simple search of one or more keywords and your video will pop up in the results. Pretty awesome, right? Brainstorm all the possible keywords and phrases relating to your brand and aim to use all that fit.
Better yet, use video to boost your content strategy and get a competitive edge at ranking for competitive keywords.
3. Add a compelling call to action
It’s not all about the views. The aim is to inspire people so much that they respond to your video, making a call to action necessary. There are many ways to go about this.
You could keep it traditional or sell a free trial, but the most effective call to actions are those which focus on benefiting the customer. They don’t use vague commands like “join now,” but rather they intrigue the customer into wanting to join.
The call to action will be different at each stage of the customer buying cycle. Here are some ideas for each of these stages:
|Customer Buying Cycle||Call to Action Ideas|
Share with Colleagues
Watch More Videos
Request More Information
Register for an Event
|Retention||Collect Customer Feedback
Generate Positive Reviews
Enable Easy Service
4. Get it out there
You’re not going to have much success if you’re overwhelmed with shyness. Don’t be afraid to spread the word! This is your artistic creation you put your time and effort into, and just like any other marketing strategy, it has to reach the public. Sharing your video is the final, most crucial step, but it’s also the most rewarding. Posting the video directly to your blog or website is a brilliant go-to before going anywhere else because it will bring more traffic to your website. From there, you can share it on any social media platform your company uses, and you can go the extra mile to submit it to other forms, allowing you to reach an even larger audience.
It’s clear video marketing can help you achieve your marketing goals. So fulfill your brand marketing needs in an exciting new way and thrive.
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