Editor’s note: This post was originally published on 6/21/16 and has been updated for accuracy and comprehension. Why use video for HCP marketing? They’re easily customizable.They save time.Viewers retain information better than with text alone.They open the door for...
Category: Healthcare Professionals
Video Posters Make Communicating Research Poster Results Easier
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
Doctor Bio Videos: 5 Tips to Boost Patient Acquisition
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
Video Poster Makes Clinical Study Results Come Alive
Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
How to Improve HCP Education & HCP Marketing Using Video
Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...