There is a shift happening amongst marketing professionals. The use of digital video is shifting from, "Why Video?" to "How Do I Get the Most out of Video?" And consumers are demanding more of it. Marketers that respond to this will benefit. Many marketers have either...
Category: Marketing
Improve Video Effectiveness with these Video Marketing Tips
Creating high-quality digital videos are important, but the real benefits come when you can actively promote your videos and get them in front of a large audience. Luckily, videos are very easy to promote compared to other forms of content and are excellent for...
Improve Conversion with Video
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...
Benefits of Annotations on YouTube Videos
Don't make the mistake of believing videos are a one way street of you giving and the audience taking! You already know videos are the perfect way to talk to your target audience, but did you know that these people can talk back? While television has always been a...
7 Video SEO Success Tips
If you have a website, you know the importance of search engine optimization (SEO). Search engines need to understand the content that users are consuming on your site. There are dozens of small changes that can be made to any given page in order to optimize it to...
4 Tips for a Successful Video Marketing Strategy
Are you in need of an exciting new marketing strategy idea? Consider video marketing. Here are 4 tips to help you get started on your road to a successful video marketing strategy. Marketing managers are always craving new promotional strategies. Basic methods form a...
10 Quick Video Marketing Tips
Consumers today are constantly bombarded by ads. And they have incredible short attention spans to boot. That means it’s more challenging than ever before for marketers to draw audiences in and keep them entertained. Thankfully, video is a great way to get just about...
Drive More Sales and Revenue by Building Trust and Improving Communication
The creation of the information highway has drastically changed the sales landscape. What I mean is that today’s buyer flies under the radar while researching, learning, comparing, and gathering opinions before you even know they want your product or service. In the...
Top 5 Obstacles Preventing You from Adopting Video in Your Marketing Methodology
Marketers are excited about using Video but there are various reasons why video doesn’t get off the ground. We discuss 5 obstacles that prevent marketers from using video and suggest ideas for overcoming these obstacles.