There is no question that video is playing a bigger role in marketing than ever before. Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who...
Category: video metrics
Essential Video Metrics You Should Be Monitoring
The results you get from your video marketing efforts can hit a steep plateau if you're not consistently monitoring essential video metrics. Simply throwing videos on YouTube won't bring in an army of qualified leads and save your business from weak sales numbers. You...