digital marketing Archives

Category: digital marketing

6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target

by Daniel Kirk | Apr 25, 2019 | Branding, Marketing, Video Strategy

You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...

The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together

by Sean Bollinger | Apr 5, 2019 | Marketing

For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the...

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Recent Blog Posts

Creating an Inclusive Political Campaign: Strategies and Considerations

Introduction In the modern political landscape, inclusivity is no longer just a buzzword; it's a critical factor in the success of any political campaign. An inclusive campaign not only increases your chances of electoral success but also reflects a genuinely...

The Psychology Behind Political Advertising: What Works and Why

Introduction The art and science of political advertising are not just about conveying a message but about influencing thoughts, feelings, and ultimately, votes. To achieve this, campaign strategists often use psychological principles that tap into the human psyche,...

Impact of Political Advertising on Voter Behavior: A Case Study Approach

Introduction The labyrinthine world of political advertising has undergone significant transformations over the years, particularly with the advent of digital media. These innovations have presented campaigns with unparalleled opportunities for targeting and...

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